NewJeans Gets Shoutout From THIS Kardashian Amid ADOR Controversy; Bunnies REACT

NewJeans has got strong support from a popular Kardashian member and Bunnies can't keep calm. A recent Instagram Live that surprised K-pop fans all over the world showed how much their cultural footprint

is growing. While talking to her followers in a recent Livestream, North West, the 12-year-old daughter of Kanye West and Kim Kardashian, brought up NewJeans, one of the most popular K-pop groups right now. What started out as a harmless comment quickly turned into a viral moment, with fans analysing every word and seeing it as a strong sign of support. North's comment struck a nerve because of the K-Pop band's ongoing controversy with ADOR.

NewJeans gets support from Kim Kardashian's daughter North West

K-pop keeps popping up in weird places on the internet. The most recent crossover happened when North West hosted a casual Instagram Live. The 12-year-old talked to her fans and answered their questions as they came in on January 26. It all started when someone asked North if she listens to K-pop, she didn't think twice. She said she liked NewJeans, and then she said something that made fans pay attention right away: "We gotta to save NewJeans."

https://x.com/KPOPIUMTV/status/2015876449769570397

Bunnies react to North West's shoutout to NewJeans

Videos from the livestream quickly went viral on social media, and the K-Pop band's fanclub called Bunnies, flooded the internet with rave reactions. While some thought North's comment was a funny way to get people to join in, others thought it was strange that a global pop star would casually support a K-pop group while dealing with real-world business problems.One of the social media users remarked, "She knows what's going on." A lot of fans said "Free NewJeans," which made North's comment seem very relevant.A fan remarked,"When a 12-year-old shows more ethics than a corrupt company like HYBE… yikes."

Another comment read, "The industry needs newjeans free, with their old team, with Danielle and making music again ASAP."

Showing support to North's perspective, a social media user wrote, "this is the best kardashian take mind you."

North West's support for NewJeans comes amid ADOR controvesy

The strong reaction comes amid NewJeans' ongoing controversy with the agency ADOR. For those unaware, the K-Pop band NewJeans was originally a five-member group that worked for ADOR, a company owned by HYBE. In 2024, they got into a long-running fight over management and the law. Things got worse after ADOR's CEO, Min Hee Jin, was fired. There were fights in the company and a lot of public legal battles.

The group said they would stop working in March 2025. That same year, ADOR fired Danielle and sued her and Min Hee Jin for $30 million. After she was fired, Danielle spoke up. As of January 2026, the other members, Hanni, Minji, Haerin, and Hyein, still don't know when they will come back.Because of the ongoing drama between NewJeans and the agency ADOR, North West's short comment had a big impact even after the livestream ended. It shows that K-pop's ongoing industry stories are now known all over the world, even when a pre-teen celebrity is just talking to fans online.