Why Rupali Ganguly’s Anupamaa Still Rules Small Screen 5 Years After Launch?

Rupali Ganguly-starrer Anupamaa has been ruling on the small screen for five years now. Rajan Shahi came up with the Hindi adaptation of a Bengali show, Sreemoyee, after launching its Marathi version, Aai Kuthe Kaay Karte, back in December 2019. The show’s first episode was aired on July 13, 2020, on Star Plus, and since then, it has been getting maximum viewership every week. Now, people are still wondering how Anupamaa can rule the prime time for such a long time despite the existence of OTT platforms that come up with limited episode series. Well, Anupamaa has managed to touch the right chord of emotion of each Indian woman across the world. The show never discourages women and always gives a strong message about their empowerment. Moreover,

the show also focus on several social topics. So, let’s have a look at 5 key factors behind Anupamaa’s big success.

Relatability

One of the most important factors behind Anupamaa’s success is the show’s relatability. The main character of the show, played by Rupali Ganguly, Anupama deals with several societal issues and family pressures that Indian women can easily relate to. Many women feel the pain of Anupama. Hence, they give a lot of love to the show.

Powerful Performances

Anupamaa is famous because of Rupali Ganguly. The senior actress of Indian television has become famous in every household due to her powerful performance in the Rajan Shahi-produced show. Back in the 2000s, the housewife was shown as oppressed and helpless. But Anupama is not like that. She has been through her rough patch of her life, but she didn’t tolerate her husband’s cheating. Rupali effectively portrayed every emotion of the character and left everyone impressed with her amazing performance.

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Women's Empowerment

Anupamaa focuses on women's empowerment. Many ladies see themselves in Anupama. Rupali Ganguly’s character journey of self-discovery, resilience and self-respect after facing all the hurdles in her life inspires the female community. In fact, the show has shown issues like dowry, adultery, rape, eve-teasing, teenage tantrums and so on. Hence, females love how Anupama deals with all odds. Moreover, many women also mention that Anupama inspires them a lot.

Gripping Storyline

Anupamaa is probably the only show on Indian television which offers an engaging storyline. There has hardly been a plot twist which was disliked by the audience. The makers always manage to maintain the fast pace of the story and introduce new characters with interesting plots. The ongoing Mumbai chawl redevelopment plot is also being loved by the fans. Hence, the show is still on top.Also Read : Nishi Saxena Has THIS To Say About Smriti Irani’s Comment On Comparison Between Anupamaa-KSBKBT 2

Loyal Audience

Anupamaa has created a loyal fan base in the past five years. Hence, the audience always watches the episode of the Rupali Ganguly show. If they miss the episode on TV, they will watch it on JioHotstar. We must say, in today’s time where several daily soaps get off-air due to lack of response from the audience, Anupamaa is the only show that has managed to stand strong on the small screen. It always rules the TRP list every week with its ratings. Anupamaa has tough competition from Smriti Irani’s Kyunki Saas Bhi Kabhi Bahu Thi 2, but the show still manages to stay on top of it. Talking about Anupamaa, the Rajan Shahi-produced show is being helmed by Romesh Kalra. It also features Alka Kaushal, Adrija Roy, Shivam Khajuria, Rahil Azam, Zalak Doshi, Alpana Buch, Arvind Vaidya, Ishita Dixit, Manish Naagdev, Miloni Kapadia, Krutika Desai, Varun Kasturia, Aarti Birajdar, Rinku Dhawan, Satya Tiwari, Spreha Chatterjee, Jatin Suri and others in supporting roles. It airs at 10 pm on Star Plus. Stay tuned for more updates!