James Cameron’s Avatar franchise is a global success. The first film released in 2009, and its 20th anniversary will be celebrated with the fourth part in 2029. The sci-fi adventure movie has now come under radar for allegedly taking inspiration from actress Q’orianka Kilcher to shape the character, Neytiri’s look. According to reports, James and The Walt Disney Company are sued for unauthorised use of the actress’ likeness without her knowledge and consent. Reportedly, Q’orianka alleged that the Avatar director extracted her facial features from a picture and instructed his team to use it as the foundation of Neytiri’s character. According to her, all of this happened when she was 14 years old and had appeared in Terrence Malick’s The New World
as Pocahontas.
Why did Q’orianka Kilcher sue Avatar makers?
As per the lawsuit,
Variety reported that Q’orianka wasn’t consulted before basing
Neytiri’s facial features on her. The complaint was filed in the U.S. District Court for the Central District of California. According to the report, the actress’ likeness was recreated through sketches, while also being sculpted into three-dimensional maquettes. It was also claimed that her features were laser-scanned into high-resolution digital models, which were then distributed across multiple visual effects vendors to form the Na'vi woman’s image. Before the release, the image was displayed in theatres, on posters, and in merchandise without her knowledge.
Q’orianka Kilcher and James Cameron's first meeting
In her lawsuit,
Kilcher recalled meeting James at a charity event after the release of
Avatar in 2009. The veteran filmmaker reportedly invited her to visit his office. When she did, Cameron wasn’t there. However, a staff member gave her a framed sketch that was made by the filmmaker. A note reportedly read, “Your beauty was my early inspiration for Neytiri. Too bad you were shooting another movie. Next time.”
Q’orianka Kilcher's reaction
It was only last year when Kilcher learnt that James used her facial features to develop Neytiri without consent. “That crosses a major line. This act is deeply wrong,” she said in an official statement. Finding it ‘deeply disturbing’ to use a 14-year-old girl’s likeness for commercial purposes, she sought compensatory and punitive damages, disgorgement of profits attributable to the use of her picture, injunctive relief, and corrective public disclosure.
Arnold P. Peter of Peter Law Group, lead counsel for the actress, believed that using the unique biometric facial features of a 14-year-old
Indigenous girl to generate billions of dollars in profit without ever once asking her permission is theft. James and The Walt Disney Company are yet to respond to the lawsuit.