In a latest move from the Australian government, several major tech companies might be forced to pay for the news content. Including TikTok, Google, Meta and more. These tech giants could potentially face multimillion dollar charges if they fail to strike the deal with the local media outlets, as per Reuters. As per the newly proposed News Bargaining Incentive, the major tech platforms will be taxed 2.25 per cent on their local revenues till the time they reach agreements with publishers, with payments redirected to the support for Australian journalism.The Australian Communications Minister Anika Wells stated that people are rapidly consuming news directly from TikTok, Facebook and Google and it is fair that big tech companies should contribute
to the hard work of journalism that enriches the feeds of the tech players and continue to drive their revenue.Notably, Anthony Albanese, the Prime Minister of Australia, supported this move, highlighting national interest amidst rising global pressure over digital taxes. He stated, “We’re a sovereign nation. And my government will make decisions based upon the Australian national interest.”Albanese took to X to note, “Right now, big tech companies can benefit from Australian journalism without paying their fair share. We’re taking the next steps to make sure platforms contribute to Australian news. Because there's no substitute for Australian news and stories told by Australian journalists.”




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