Why Tamannaah Bhatia Is Facing Backlash For Endorsing Karnataka Beauty Soap?

From Deepika Padukone to Alia Bhatt to Katrina Kaif, several Bollywood beauties have featured in soap commercials. Hansika Motwani, Sonali Bendre, and others continue to remain iconic because of these ads, which will always be special. The latest actress to be roped in for a beauty bar advertisement is Tamannaah Bhatia. However, unlike national attention, the deal has been met with criticism online. Yes, you read that right! A section of the internet is not happy with Tammy starring in a Karnataka-origin soap commercial.Tamannaah Bhatia Is Brand Ambassador Of Popular Karnataka SoapThe Aaj Ki Raat actress has signed a two-year contract for the soap brand. Karnataka Soaps and Detergents Limited (KSDL) on Tuesday (February 10) relaunched its iconic sandal

soap's marketing campaign. Minister MB Patil's statement said that the brand, which has a legacy of over 100 years, is entering a new phase with a clear focus on the future. KSDL is giving it a fresh look by appointing Tamannaah as brand ambassador to expand its presence in North India. It added that by strengthening its digital presence and exports, the Karnataka government-run company is aiming for a Rs 5,000 crore turnover by 2030 and hopes to grow into a national brand."The move is part of KSDL’s strategy to strengthen its market presence and appeal to younger consumers," the statement read.

BREAKING || Actor Tamannaah Bhatia becomes new face of iconic Mysuru Sandal Soap.- Actor Tamannaah becomes Brand Ambassador of Karnataka Soaps and Detergents Limited (KSDL).- Actor's 2-year tenure of KSDL brand face begins@nehahebbs & @anchoramitaw with more details. pic.twitter.com/bCzIp6IQc9

— TIMES NOW (@TimesNow) February 10, 2026

Why Is Tamannaah Bhatia Facing Backlash?A section of the internet is not happy with the appointment of Tamannaah as the brand ambassador. The reason? The brand’s roots. Many Kannadigas have voiced their displeasure on social media, questioning why a Sandalwood (the Kannada film industry) actress was not chosen for the role."Pranitha Subhash from Karnataka would make sense," a person tweeted when the announcement first came out last year. Another similar tweet read: "Why not Pranita? Her homely looks and is a Native Kannada speaker & also a well-known face in Telugu states and TN, along with Karnataka.""We have equally beautiful women in Karnataka, local Kannadigas also who fit the bill," read a comment.

However, some have come out in support of the brand and the actress, highlighting that Tamannaah is extremely popular across states and that this could help the brand gain pan-India exposure.DISCLAIMER: The article is a compilation of thoughts posted by netizens and satire doing the rounds on the subject. Ideas expressed do not reflect the view of Times Network.