Avatar Fire And Ash Director James Cameron On Thought Of Generative AI REPLACING Actors: That's Horrifying...

James

Cameron has directed several successful projects in his career. Currently, he is awaiting the release of his upcoming movie, Avatar: Fire and Ash. In a recent interview, James revealed that even before generative AI was invented, Hollywood insiders assumed that he used computer graphics to replace actors while making the first Avatar film. However, the director himself finds it horrifying that generative AI can replace actors.

James Cameron on generative AI

In an interview with CBS' Sunday Morning, James shared, "For years, there was this sense that, ‘Oh, they’re doing something strange with computers and they’re replacing actors,’ when in fact, once you really drill down and you see what we’re doing, it’s a celebration of the actor-director moment."The filmmaker further mentioned that generative AI is invading the industry with the idea that technology can substitute for actors. "Now, go to the other end of the spectrum, and you’ve got generative AI, where they can make up a character. They can make up an actor. They can make up a performance from scratch with a text prompt. It’s like, no. That’s horrifying to me. That’s the opposite. That’s exactly what we’re not doing," he added.ALSO READ -James Cameron Birthday: Did You Know Avatar Franchise Was Born Out Of The Director's Sketch Made At The Age Of 19?For those unaware, comedian and producer Eline Van der Velden introduced an AI performer, Tilly Norwood in September at the Zurich Summit. It sparked an immediate backlash from the industry leaders.

Eline Van der Velden on AI in filmmaking

Despite the backlash, Eline Van der Velden told Variety that the presence of AI will only grow in the process of filmmaking. "I’m sure in the coming year, there’ll be plenty of effects that will be made with AI. There’ll be some establishing shots, there’ll be some second-unit shots with AI, and then slowly, we’ll progress to a full AI film," she said.Stay tuned to this space for more updates!