Super Bowl 2026, BTS Comeback Live Arirang Has THIS Major Connection; It Is NOT Bad Bunny, ARMYs Or Netflix

Bad Bunny trended high on February 9 for his enthralling performance at the Super Bowl 2026. Infact the artist made history at the Apple Music Halftime Show with his Grammy-winning DeBÍ TiRAR MáS FOToS and more. And while his electrifying performance received a lot of praise, it was also the presentation and direction of the act that grabbed eyeballs. Soon enough, the man behind Bad Bunny's show, Hamish Hamilton started being discussed by netizens, more so for his striking body of work. And it took social media savvies no time to connect the dots and recall that Hamilton is also set to direct BTS' upcoming live concert at Gwanghwamun Square in Seoul, titled BTS The Comeback Live: Arirang on March 21, 2026.If the connection has left you intrigued,

and you wish to know more about the profound work of Hamish Hamilton, here's everything to know about the man who's known for delivering some of the greatest events in the entertainment industry globally.

Who is Hamish Hamilton?

A highly-acclaimed British live-event director and producer, Hamish Hamilton is best known for directing some of the biggest televised performances and broadcasts in the world. Born in Blackpool, England as Mark "Hamish" Hamilton. Infact he is one of the world's leading directors of live televised musical spectacles, known for combining technical precision with artistic flair on events watched by millions worldwide.

Events directed by Hamish Hamilton

Hamilton has directed the Super Bowl Halftime Show every year since 2010. Infact he is the creative force behind one of the most-watched live musical performances globally. In February 2010, after 15 years directing prominent multicamera-based television and DVD projects he directed the 82nd Annual Academy Awards. He has also helmed MTV Video Music Awards, MTV Europe Music Awards, and Victoria's Secret Fashion Shows between 2003 and 2015, among others.Hamilton is also the name behind directing the televising of the opening and closing ceremonies for the London 2012 Olympic and Paralympic Games. For the 2022 Commonwealth Games opening ceremony in Birmingham, he acted as its broadcast director. At Bad Bunny's Apple Music Super Bowl LX Halftime Show (2026), Hamilton brought his signature cinematic style to the broadcast.

Artists whose concert films were directed by Hamish Hamilton

Some of his work includes concert films and TV broadcasts for top artists like Spice Girls, U2, Kylie Minogue, Madonna, Jay-Z, Robbie Williams, Britney Spears, Eminem, The Rolling Stones, Ariana Grande, Peter Gabriel, Christina Aguilera, Bryan Adams, Avril Lavigne, Mötley Crüe, Phil Collins and more.He has directed the Super Bowl performances of Madonna, The Who, Beyoncé, Bruno Mars, Katy Perry, Coldplay, Lady Gaga, Justin Timberlake, Maroon 5, Jennifer Lopez and Shakira, The Weeknd and Kendrick Lamar, SZA, Mustard, Samuel L. Jackson, Serena Williams among others.

Awards received by Hamish Hamilton

While Hamilton's Super Bowl and other live broadcasts earned multiple Emmy nominations and wins, he was awarded the BAFTA Special Award at the British Academy Television Craft Awards in 2013. He also won a second BAFTA for Multi-Camera Directing the London Olympic Opening Ceremonies, apart from getting nominated for an Emmy. Hamilton was granted an honorary doctorate from Stirling University in 2019.

Upcoming BTS concert and Netflix event

Hamish Hamilton is now tasked with directing BTS' upcoming live concert event and Netflix special that will ensure the K-pop icons' big comeback on March 21, 2026. ARMYs expect the project to be as visually ambitious as his previous work.