Pradeep Ranganathan's LIK Earns Rs 50 Crore Despite Mixed Reviews

Pradeep

Ranganathan's Love Insurance Kompany (LIK), a futuristic romantic drama set in 2040 Chennai has achieved a milestone. Despite mixed reviews, the film has crossed Rs 50 crore worldwide within nine days. However, collections have slowed significantly in the second week. Directed by Vignesh Shivan, the film explores a compatibility-calculating app disrupting a couple’s relationship. Days after the release, the team expressed gratitude for audience support while acknowledging criticism, as well. The film opened to mixed reception with many praising the film's comic elements.

LIK Earns Rs 50 Crore

Love Insurance Kompany (LIK) India net collection currently stands at Rs 34.92 crore, contributing to an India gross of Rs 40.33 crore. Overseas markets have added another Rs 10.60 crore, pushing the total worldwide gross to Rs 50.93 crore. While the first week performed relatively well, the second week has seen a visible slowdown in earnings.

The film’s day-wise collections show a steady decline after the initial run. On day 7, it earned Rs 2.44 crore with moderate occupancy levels. By day 8, collections dropped to Rs 88 lakhs, showing reduced audience turnout. This slowdown hints that while initial hype and star power drove early numbers, mixed word-of-mouth may be affecting sustained performance. The film’s ability to hold screens and recover momentum in the coming days will be crucial for it to become a hit film.

A Futuristic Love Story

Set in the year 2040 in Chennai, LIK revolves around a fictional app that calculates romantic compatibility with precision. The story follows Vibe Vassey, played by Pradeep Ranganathan, who is not particularly fond of technology, and his influencer girlfriend Dheema, played by Krithi Shetty. The app becomes a disruptive force in their relationship, raising questions about trust, technology, and modern love. The futuristic setting and concept have been appreciated, even by some critics who found issues with pacing.

At the film’s success meet, Pradeep Ranganathan expressed relief and happiness over the film’s reception. He said the long production delays and multiple release date changes, which had raised concerns about losing audience interest. Director Vignesh Shivan described the film as a personal win. He said that the film pushed him creatively, requiring significant effort in areas like costume design, art direction, and visual effects to convincingly depict the future setting. Vignesh Shivan also spoke about the mixed reviews, stating that certain pacing choices were intentional to help audiences adjust to the film’s world. He also said that he views criticism constructively and values audience engagement.