BTS EPIC Comeback Confirmed! BigHit CEO Claims 'Pop Icons' New Music Will Be Authentic, Emotional

BTS’ long-awaited comeback era has officially been set in motion, and the excitement across the global fandom is already at an all-time high. With all seven members preparing to reunite for a full-scale

album release and world tour in 2026, BigHit Music has also confirmed that the group’s next chapter will focus on sincerity, artistry and emotional depth. BigHit CEO Shin Seon-Jeong has now shared a powerful message about the group’s return, claiming that BTS’ comeback will not be a simple musical event, but an emotional homecoming for both the group and millions of ARMYs around the world.

BIGHIT CEO talks about BTS comeback

BTS comeback is being anticipated worldwide. Adding to the anticipation, Shin Seon Jeong, CEO of BIGHIT MUSIC, opened up about the significance of BTS’ return while speaking to Music Business Worldwide. She highlighted the essence of what makes the group timeless, saying:“The biggest challenge is ensuring that, as always, BTS’ music carries the authenticity and meaning that transcend time and generations. BTS are not just global stars; they are 21st century POP ICONS who have shared their experiences and emotions through music, creating empathy that bridges cultures and generations.”She further explained that the upcoming comeback symbolizes a deeply significant moment for both the artists and fans:“The key lies in how sincerely their next chapter is conveyed as they come together once again to complete their shared narrative. This moment also represents a tremendous opportunity — a chance for BTS to musically reconnect with their fans while building on the legacy they’ve created.”Reassuring fans about the agency’s dedication, she added:“At BIGHIT MUSIC, we’re dedicated to supporting this process carefully, ensuring that every step forward is both creatively fulfilling and emotionally genuine for the artists.”

BTS comeback in Spring 2026

BTS members - RM, V, J-Hope, Jungkook, Jimin, Suga and Jin - created a global frenzy in July when they surprised fans with a joint Weverse live. After the greeting, “Hello we are BTS!”, they announced the news fans had been patiently waiting for since their enlistment period began. The group confirmed that their highly anticipated comeback album is scheduled for release in the first half of 2026, with preparations beginning in July 2025.During the live session, BTS also revealed another massive update: they “would also like to do a World Tour in Spring 2026.” This marks their first full tour together since 2022, making the announcement even more emotional for fans worldwide. The confirmation came directly from leader Kim Namjoon (RM), assuring ARMYs that OT7 is fully committed to marking this new era with grandeur.