Mark Zuckerberg's Meta Has An AI Team To Make Users Dependent On Instagram And Facebook

In a latest move to increase business for Instagram and Facebook, Meta has reportedly formed a new team of elite researchers that has been given the task to keep users stuck to its social media platforms. According to a Business Insider report, the Mark Zuckerberg-led company is reorganising its structure in the recommendations team. Reportedly, this new team will be called MRS Research, which is responsible for keeping you glued to Facebook and Instagram by deciding what you will see on your feeds. What Is The Meta MRS Research Team’s Role?The report notes that the MRS Research team will oversee the deployment of new AI technology in a manner that can enhance user engagement across the platforms. TikTok’s former executive, Yang Song, will lead

Meta’s MRS Research team, the report suggested. Moreover, it is tipped that this special team will closely work with Meta’s ads division to support the ad performance and serve the users more relevant ads. A recent job listing from Meta indicates that the MRS Research is believed to work on long-term AI research goals. The team has the responsibility to improve Meta’s recommendation engine. To recall, Meta introduced an AI model last year that increased ad effectiveness by customising content to individual preferences. How Meta Is Focusing On Recommendations For Your Feeds?Reportedly, the MRS Research team was formed internally to restructure Meta’s Recommendation Systems division. This will bring all the top talent for AI under a unified umbrella. It is noteworthy that this team is separated from Meta’s Superintelligence Labs (MSL), which is led by Alexandr Wang. Previously, the MRS Research team gained poached talent from Amazon, Google, and OpenAI. In separate news, Meta has recently rolled out new tools on WhatsApp, Instagram, and Facebook to protect users from online scams. It claims that the company has removed more than 159 million scam ads, and it took down 10.9 million scam accounts on Instagram and Facebook.