Streaming giant Netflix is giving its mobile app a major makeover and the biggest change is a new vertical video feature Clips. The update, which is now rolling out in India and several other countries is inspired by the short-video format apps like TikTok or Instagram Reels. According to the company, the new update will change how users discover content on the platform."Netflix is evolving its mobile experience to make discovering what to watch, listen to, or play faster, easier, and more engaging. Today, we’re introducing a refreshed mobile design along with Clips, a new vertical video feed that reimagines how members find their next favorite," the company said in a blog post.What Is 'Clips' Feature?According to the streaming platform, it is a new vertical video feed designed
for quick consumption.Instead of endlessly scrolling through thumbnails, users will now see short snippets from movies, series, and specials-- all tailored to their preferences."Think of ‘Clips’ as a personalised highlight reel that helps you decide what to watch or play next, without endless scrolling. You’ll see short clips from series, films and specials tailored to your tastes, with an easy way to go deeper when something grabs your attention." the company explained.Netflix Subscription Prices Soar In The US, Is India Next?
The idea is simple. You open the app, scroll through bite-sized previews, and instantly decide what to watch next. It’s fast, visual and designed for how people actually use their phones today.Netflix says the new experience is meant for in-between moments like commuting, taking a break, or waiting in line. That’s where Clips fits in. Rather than searching manually, the platform pushes curated content directly to you.More importantly, Netflix is trying to reduce friction between discovery and action. If you like something in the Clips feed, you can:- Add it directly to “My List”- Share it with friends via social media or messaging apps- Jump straight into the full titleThis makes it easier for users to watch something quickly after seeing a preview and that’s where Netflix is focusing.Alongside Clips, Netflix has also refreshed its mobile interface. The design now focuses more on simplicity, with cleaner navigation and a more visual layout.This follows Netflix’s recent update to its TV interface, but the mobile revamp feels more significant. The vertical feed makes the app feel less like a traditional streaming service and more like a content discovery platform.Also, the streaming giant is not stopping at shows and movies. The company has confirmed plans to expand Clips to include podcasts, live programming and curated collections based on genres and interests.This suggests Netflix is gradually positioning itself beyond just a video streaming service. It wants to become a broader entertainment hub -- covering watching, listening, and even interactive content.
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