BTS Jimin's Busan Family Cafe Faces Fresh Trademark Controversy After New 'Magnate' Sparks Confusion

BTS member Jimin's family business is once again in the spotlight as the owners have issued a public notice warning customers of a newly opened store using the name "Magnate." BTS fans are familiar with the name Magnate for years due to the popular Busan café owned by Jimin's father for years. The café quickly became one of the most popular stops for ARMYs from all over the world, attracting both local and international tourists who wanted to visit a place that was connected to the global superstar. The family venture of the idol is facing trouble for an unexpected reason.About the name changeFor the unversed, in 2024, the business took a huge blow when Jimin's father announced that the café would be renamed "ZM-ILLENNIAL." At the time, reports

suggested that the family had not trademarked the original "Magnate" name, allowing another party to obtain the rights to it. Consequently, the well-known café, which had been known to the public for years under its original name, was forced to change its identity.

Why is ZM-ILLENNIAL warning customers?Now a fresh row has broken out. Recently, ZM-ILLENNIAL has sent out notifications to customers regarding the opening of another business using the name Magnate in the area. The notice was released to avoid confusion among fans and visitors, stating that the new establishment has no connection to Jimin, his family, or their café.

New Magnate different from Jimin's family businessReports say the new venture will focus on apparel, not food and beverages. But the development has caused strong reactions online. The name Magnate is a popular one in the BTS fandom, and many fans worry that using it might lead some to mistakenly think it is connected to Jimin's family business.The controversy grew after it was pointed out that the typography of the new store's signage resembled that of Jimin's father's café. Many said the branding choice could perpetuate an association with the original business, even though the two companies are not affiliated.n.

Fans express angerFans have since taken to social media to express their frustration, accusing the new business of trying to cash in on the recognition and goodwill Jimin's family has built over the years. Many have warned visitors to make sure they are visiting "ZM-ILLENNIAL" and not assume any business with the "Magnate" name is related to the BTS star.Although the new store is said to be operating legally under the trademarked name, the situation, many fear, might impact Jimin's family outing.