Adam Mosseri Warns AI Slop Is making “Real” Content Harder To Trust, Here Is Why

Artificial intelligence has quietly crossed a line over the past year. What once felt experimental is now everywhere, from hyper-real photos to videos that look convincingly human. As AI tools become faster, cheaper and easier to use, social media platforms are being flooded with content that looks real but isn’t. And according to Instagram head Adam Mosseri, this shift is forcing everyone to rethink how they consume what they see online.“Nothing Is Real By Default Anymore”In a detailed post shared on Instagram, Mosseri openly admitted that the old assumptions no longer apply. “For most of my life, I could safely assume photographs or videos were largely accurate captures of moments that happened,” he wrote. “This is clearly no longer the case,

and it’s going to take us years to adapt.”According to Mosseri, users will now have to approach content with a level of scepticism that feels unnatural. “We’re going to move from assuming what we see is real by default, to starting with scepticism,” he explained. “Paying attention to who is sharing something and why.” He also acknowledged how uncomfortable this shift will be, adding, “This will be uncomfortable – we’re genetically predisposed to believing our eyes.”Why Instagram Is Feeling The PressureMosseri described the current moment as the beginning of an era of “infinite synthetic content,” where authenticity itself can be copied endlessly. “Looking forward to 2026, one major shift: authenticity is becoming infinitely reproducible,” he said. With the right tools, almost everything that once helped creators connect with audiences can now be faked.That reality puts Instagram in a difficult position. “The key risk Instagram faces is that, as the world changes more quickly, the platform fails to keep up,” Mosseri admitted. In other words, doing nothing is no longer an option.Can AI Slop Videos Like Bandar Apna Dost Really Earn Crores On YouTube? Here's The Real StoryLabelling AI Content May Be InevitableTo deal with this flood of AI-generated posts, Mosseri hinted that clearer labelling could become essential. “We need to build the best creative tools,” he said, while also stressing the importance to “label AI-generated content and verifying authentic content.” These steps, according to him, are necessary to help users navigate what he called an overwhelming wave of synthetic media.Not All AI Content Is The EnemyDespite his warnings, Mosseri was careful to strike a balanced tone. “We like to complain about ‘AI slop,’ but there’s a lot of amazing AI content,” he noted. The issue isn’t AI itself, but low-effort, misleading content that prioritises reach over value.As AI continues to blur the line between real and artificial, Mosseri made one thing clear: “Instagram is going to have to evolve in a number of ways, and fast.” In a world where seeing is no longer believing, transparency may soon matter more than ever.