Global
star Nora Fatehi has drawn attention to the importance of cultural authenticity and global representation following Bad Bunny’s Super Bowl performance. The moment stood out not just as entertainment, but as proof that staying true to one’s culture can resonate powerfully on the world’s biggest stages. She used the moment to speak directly to artists and communities that continue to fight for global representation, in the South Asian and North African communities.
Nora Fatehi Positions Cultural Roots as the Path to Global Representation
In the video, Nora addressed the South Asian and North African communities, calling them deeply connected to her personal and artistic journey. “I see a lot of our South Asian even our North African artists pushing and pushing to be seen on a global level and to be recognised through their culture and through their language and I'm sure just like Bad Bunny so many people would tell them that oh you know if you sing in your language or if you portray your culture you celebrate too much of it it's not going to be relatable for the global audience for the international audience mainly the West.”
But reflecting on Bad Bunny’s performance, Nora also highlighted the powerful message it carried for artists worldwide. “That performance sent out a massive message to the entire world, that no matter where you’re from, if you stay authentic and believe in yourself, the sky is the limit,” she said.
Bad Bunny's Super Bowl Performance
What stood out most to her was the collective spirit of the act. “The fact that he was able to bring iconic Latin American artists on stage made it bigger than just him. It became about his people, his community, his history,” she shared. The performance featured appearances by Cardi B, Ricky Martin, Pedro Pascal, Karol G, Jessica Alba, and a surprise moment with Lady Gaga. On Gaga’s appearance, Nora noted, “Lady Gaga coming in was so surprising, and her singing her song in salsa was really interesting,” reinforcing the sense of unity and shared cultural pride.
As a global performer who has recently commanded international audiences on The Tonight Show Starring Jimmy Fallon and at the ICC T20 opening ceremony, Nora said she feels a shift underway. “I truly believe the South Asian and North African communities will have their moment very soon, and I can’t wait to be part of that evolution,” she said, signing off with a message to emerging artists: “Keep pushing, stay authentic, and use this performance as an example.”