ILLIT Release New Single Album Not Cute Anymore, Fans React

ILLIT make a striking comeback with a completely refreshed identity, one that goes far beyond their earlier “cute” persona. Their new single album, NOT CUTE ANYMORE marks a powerful turning point, signaling

the beginning of a daring new artistic era.

A Captivating Lead Single

The title track, “NOT CUTE ANYMORE,” blends reggae and pop to express the desire to be recognised for more than just cuteness. Infused with the members’ own personalities, the lyrics offer glimpses into who they truly are.Its minimalist production and conversational vocal delivery make the track instantly engaging, especially the unforgettable hook, “I’m not cute anymore,” which lingers long after the song ends.The single is crafted by Jasper Harris, known for hits like Jack Harlow’s Billboard No. 1 “First Class” and contributions to Lil Nas X’s Grammy-nominated Montero.Singer-songwriters Sasha Alex Sloan and Youra also join the writing and composing team, adding further emotional and musical depth.

Playful Energy in the B-Side

The B-side track “NOT ME” brings lively, infectious energy thanks to American producer duo Pebbles&TamTam, the creators behind viral sensation “PINK LIKE SUKI.”Members YUNAH, MINJU, and MOKA contribute lyrics, adding their personal voices to the track.

A Music Video Filled With Wit and Visual Chaos

The music video portrays ILLIT staging a dramatic “breakup” with cuteness itself. Standing before a pink tombstone that declares “CUTE IS DEAD,” the members try to move on, only to hilariously find themselves battling irresistibly adorable creatures.From stone-faced dancing that ends in an unexpected fall to a chaotic sports-car chase that leads to their arrest, the video is packed with clever, entertaining moments.

https://youtu.be/udZyw4j2j3o

ALSO READ: Former ILLIT Member 19-Year-Old Youngseo Feared She Was 'Too Old To Debut' After Leaving HYBE, Is Now 'Maknae' At Allday

A New Era Begins

With their revamped image, expressive charm, and fearless confidence, ILLIT step proudly into a new chapter one that proves they are far more than just cute.