CES 2026: Amazon Launches Alexa+ On Web With New Alexa.com Website To Compete With ChatGPT And Gemini

Amazon is taking a big step to make its AI assistant more accessible. At the start of CES 2026 in Las Vegas, the company announced that Alexa+, its upgraded AI-powered assistant is officially coming to the web. The US-based giant has launched a new website, Alexa.com, which is now rolling out to Alexa+ Early Access users. With this move, Amazon wants Alexa to go beyond smart speakers and become a full-fledged AI assistant that people can use anywhere -- including on laptops, desktops and mobile browsers. The new website allows users to chat with Alexa+ in a way that feels similar to popular AI chatbots like ChatGPT and Google Gemini.So far, Alexa has mainly lived inside Amazon’s Echo devices. The company says it has sold over 600 million Alexa-powered

devices globally, including smart speakers and smart displays. However, Amazon now believes that for Alexa+ to compete seriously in the AI race, it needs to be available everywhere -- not just inside homes, but also on phones and the web.The launch of Alexa.com also opens the door for people who do not own an Echo device. In the future, anyone may be able to use Alexa+ simply by visiting the website, which could significantly expand its user base.Along with the web launch, Amazon is also updating its Alexa mobile app. The new version focuses more on conversation. Instead of traditional menus and buttons, the app now opens with a chatbot-style interface on the home screen.What Can You Do With Alexa+ On The Web?On Alexa.com, users can ask Alexa+ to handle everyday and complex tasks. These include exploring detailed topics, creating written content, and planning travel itineraries.However, Amazon is trying to stand out by focusing on family and home-based use cases. Alexa+ can help users manage smart home devices, update family calendars, maintain to-do lists, and set reminders. It can also assist with dinner reservations, grocery planning, and meal ideas.Users can add items directly to their Amazon Fresh or Whole Foods carts, search for recipes, and save them for later. Alexa+ can even help plan family movie nights by suggesting personalised content based on preferences.How To UseThe Alexa.com website includes a navigation sidebar that gives quick access to commonly used features. Users can easily check shopping lists, control thermostats, review calendars, and continue tasks they were working on earlier. This helps maintain continuity across devices and platforms.