Google Has A Secret Weapon For AI Race And It Is Not Gemini

The fact is not hidden from anyone that the AI companies are racing to develop highly powerful models. And Google is now focusing on a different selling point - lower costs. According to a report published by Business Insider, the company believes businesses can save a major chunk of money by using its latest Gemini 3.5 Flash model instead of depending on the most advanced and expensive AI systems. Google is boasting Gemini Flash 3.5 as a lower-cost alternative to frontier AI models while still delivering top-notch performance. Google CEO Sundar Pichai said, 'Companies are already blowing through their annual token budgets, and it's only May.' He further said, 'If companies used a mix of Flash and other frontier models, they could save a lot

of money.'As per Google CEO, if major Google Cloud customers shifted 80 per cent of their AI workloads to a combination of Gemini 3.5 Flash and other models, they could collectively save more than $1 billion per year. The report also said that the timing is important because businesses are paying closer attention to AI spending as usage grows.Zoho CEO Sridhar Vembu Calls Google Unethical For 'Shady Business Practices' Now, Google may have an advantage because it controls much of its AI infra comprising chips, cloud services, data centres, and AI models. Instead of competing online for building the strongest model, Google is focusing more on the fact that businesses increasingly want AI that provides useful results without generating huge bills. And Google is not the only one that is concerned about the AI costs, as fears of the same have already started knocking on the doors of other corporations like Microsoft. And that's not it, Amazon has recently shut down an internal AI leaderboard after a few employees increased AI usage to improve their rankings.