BTS Comeback: Seoul To New York - K-Pop Icons Kick Off Large-Scale Promotions Ahead Of Global Music Moment

BTS

comeback is possibly the biggest music event of 2026. The sheerannouncement of the K-pop legends' comeback album and impending world tour has sent its label HYBE earning huge profits, already. After BIGHIT Music officially revealed their comeback date (March 20, 2026), the company shares jumped, hinting that BTS is set to boost the shares of the label. Infact, as per reports, it is expected to impact South Korea's overall stock markets. ARMYs cannot wait to have Jin, J-Hope, Suga, RM, Jimin, V and Jungkook, back with new music, and the BTS has officially confirmed that the upcoming album will include 14 tracks and a mix of genres.

BTS launches promotions fron Seoul to NYC

Months ahead of BTS' comeback, HYBE has kicked off a large-scale promotional event linking Seoul and New York, US. While a huge installation sporting the BTS logo was put up on the steps of the Sejong Center for the Performing Arts in Seoul, the Empire State Building in New York also lit up in purple lights.

BTS on Empire State lighting

A video highlighting BTS' return played on the Empire State lighting up on its official channel, along with the message "BTS IS COMING BACK." Fans are calling it a significant and symbolic moment that demands attention towards the boy band's global dominance.

BTS comeback countdown

The large-scale comeback project leading up to the release of their fifth full-length album started with BTS launching a new website with an official comeback countdown. The site includes tabs labeled 'Album and Tour', though full details on those sections are not yet available to the public. This countdown marks the first major official signal from the group that a new era is imminent after nearly four years without group activities.All seven BTS members completed their mandatory military term. Their comeback will follow a hiatus of at least 2 years.