Using Instagram, Facebook, WhatsApp? You Will Soon Have To Pay For Advanced Features

US-based tech giant Meta is preparing to test a new set of paid subscriptions that could change how people use Instagram, Facebook and WhatsApp. According to a confirmation shared with TechCrunch, the tech giant plans to roll out premium options that unlock exclusive features across its apps, while keeping their core functionality free. These subscriptions will focus on productivity tools, creative controls and expanded AI capabilities, marking Meta’s latest attempt to diversify revenue beyond ads.Separate Subscriptions For Each AppMeta says the upcoming paid features won’t come bundled under a single plan. Instead, each app will get its own subscription layer with features tailored to how people use it. Over the next few months, Meta plans to experiment

with different combinations and pricing models, suggesting this is very much a testing phase rather than a final product. Leaks indicate Instagram’s subscription could include tools like unlimited audience lists, insights into followers who don’t follow back and the ability to view Stories anonymously. These features, while not officially confirmed, appear aimed at common users rather than creators alone.AI Is Clearly The Big FocusA big chunk of Meta’s subscription strategy revolves around AI. The company is expected to heavily integrate Manus, an AI agent it reportedly acquired for around $2 billion. According to earlier reports, Meta plans to bake Manus directly into its apps, while also selling separate subscriptions to businesses that need more powerful tools.Signs of this integration are already popping up. Reverse engineers have spotted references to a Manus AI shortcut under development for Instagram, suggesting Meta is further along than it’s letting on. Another example is Vibes, Meta’s AI-powered short video creation tool. It has been free so far, but Meta is now considering a freemium approach, where casual use stays free and heavier usage requires a monthly subscription.Not The Same As Meta VerifiedMeta has been clear about one thing. These new subscriptions are not an extension of Meta Verified. Meta Verified remains focused on creators and businesses, offering benefits like verification badges, customer support and impersonation protection. The upcoming subscriptions are meant for everyday users who want more advanced features, not a blue tick.Whether users are ready to pay yet is another question. Subscription fatigue is real and Meta will have to prove these extras are worth the money. The coming months should make it clear whether people see premium social features as a luxury, or something they can actually live without.