As AI has become a bigger part in our everyday digital lives, one thing that can't go ignored is data. Data is exploding at a massive scale in the market today. Every Artificial Intelligence model, digital platforms and cloud service all of them are dependent on one important and core thing behind the curtains and that is the storage. Storage that is affordable, reliable, trustworthy and ready to grow. With this said, Western Digital now known as WD is rethinking the meaning and purpose of what hard drives mean in the current age of AI. At their recent Innovation Day, that took place on 6th February, 2026, the company shared a clear roadmap to tell us the future of data storage in the AI era and how they have designed their roadmap around the real
customer needs. Instead of treating the hard drives as the old-school love, they are positioning these hard drives as the most crucial infrastructure for the new AI driven data. The WD also highlighted how the modern hard drives are growing and are getting shaped to handle huge volumes of data while costing very less. And this decision they took is something they thought are very important for AI companies, cloud providers and big enterprises who have huge data storage with them but do not want to pay a hefty amount.In a world where data keeps growing faster and faster, WD as a brand gave a message that the hard drives are not going to go away, instead they will be evolving as an important asset for their customers. Why Does Storage Matters the MostAs Artitficial Intellgence is emerging day by day in every corner of the world, people, companies and the enterprises are getting solely dependent on AI. These AI systems create and consume huge amounts of data every second and every minute. Now this is happening for running AI applications, training these AI models. Now here huge amounts of data is constantly being accessed, stored and processed. Knowing the fact that we have powerful chipsets, GPU’s, but somewhere or the other these two things often get most of the attention in all these works, and none of these technologies can properly work without strong and reliable storage systems behind the scenes. Owais Mohammed, Sales Director for India, the Middle East, and Africa at WD told that the “Storage is the foundation of the AI-driven data economy,” Also he added that “Without high capacity hard drives, training and running AI models will be too expensive. And to cut the expensive cost, a need for better and affordable hard drives are very important in fast growing markets like India. Now this is wear WD came up with big announcements of creating a clear roadmap to give 100TB storage. A Clear Roadmap to 100TB Storage and BeyondWestern Digital announced on its Innovation Day, a focused and a clear plan to build much larger hard drives using two technologies
- ePMR - (energy-assisted Perpendicular Magnetic Recording)
- HAMR - (Heat-Assisted Magnetic Recording)
- High Bandwidth Drive Technology - This will help data to get read and written at the same time, making the drives work faster while consuming less power.
- Dual Pivot Technology - This technology will add as a second moving buddy inside the drive, that will help improve speed without reducing the storage capacity.



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