Nishaanchi 2 OTT Release Date: Anurag Kashyap Reveals Why Aaishvary Thackeray Starrer Skipped Theatres

Nishaanchi

2 OTT Release Date: Anurag Kashyap’s latest film Nishaanchi is now streaming on an OTT platform, and the release plan has surprised many viewers. The first part of the movie hit theatres on September 14 this year and later landed on Amazon Prime Video after its theatrical window. However, what nobody expected was the sudden digital release of the second part which the makers dropped alongwith the first part. Speaking to a news portal , Anurag clarified that the direct drop on OTT was a joint creative and strategic decision.

Nishaanchi 2 OTT Release Date

Anurag Kashyap told Hindustan Times, “It was my suggestion, and our collective decision between Amazon (producers) and us.” The filmmaker further addressed the lukewarm theatrical response and public reactions, saying, “Had the audience turned up for part 1, there is no way the second part wouldn’t have been released in cinemas. And since most of the reaction was that the film felt incomplete to everyone, it was decided to let them have the complete experience.”

Anurag also elaborated on the marketing limitations caused by existing theatrical and streaming agreements. He shared, “No marketing could be done because of theatre-OTT rule… theatres don’t allow to even promote the film or drop it anywhere for 8 weeks, and OTT has to do their part of the deal. That’s another thing that theatres themselves don’t adhere to it. They will cancel shows and throw the film out if it doesn’t open, not allowing the word of mouth to build up. That’s how they treat non tent-pole films. It’s pretty one sided, and I have seen my films being discarded my whole career by exhibitors themselves. We were lucky that we had a studio, who also has a streaming platform, producing our film and backing us.”Nishaanchi stars Aishvary Thackeray, Vedica Pinto, and Monika Panwar in key roles. Stay tuned for further developments.