BTS Asks 'What's Your Love Song?' - Red Ribbons, Mysterious Spotify EP Teases ARIRANG; ARMY BOMB Ver.4 Crashes Weverse Shop

BTS is gearing up for a lavish comeback with their new album ARIRANG, a free concert titled BTS The Comeback Live: Arirang at Gwanghwamun Square in Seoul, and an extensive world tour spanning 2026-2027. But if you thought that's all the K-pop icons have planned to keep their ARMYs engaged for the next one year, well, there's more, especially ahead of Valentine's Day. The septet comprising Jin, Suga, J-Hope, RM, Jimin, V and Jungkook is building excitement for their fifth studio album due digitally on March 20, 2026, with something unique and creative. The boy band has launched a worldwide campaign centered on the question "What is Your Love Song?" This seems to be a perfect prelude to the day of celebrating love on February 14 and the upcoming

BTS return.

BTS red-themed billboards asking ARMYs their 'love song'

On February 9, Seongsu in Seoul turned red. Infact striking promotions featuring red-themed displays surfaced even in New York and London, tying into the traditional Korean folk song Arirang that symbolizes longing and reunion, mirroring the group's time away for solo work and military service. Huge billboards with the text "What is Your Love Song?" have been spotted at several locations, including Times Square, NYC.

The ribbons and boards surfaced without any official explanation from either the band or their agency HYBE. However, it quickly captured public attention widely believed to signal BTS' comeback. Many also see it in line with HYBE's earlier statement announcing a large-scale, citywide cultural project ahead of ARIRANG release. Hence, the current campaign is being interpreted as a prelude to BTS THE CITY ARIRANG SEOUL, scheduled to run from March 20 to April 12. It also comes as the Seoul Metropolitan Government turns the official sponsor of the concert at Gwanghwamun Square. Seoul is already under a tight security cover with safety inspections of elevators in multi-use facilities near the venue and cracking down on price gouging at major tourist areas.

Mysterious Spotify playlist

Adding to the cryptic symbols is a mysterious Spotify EP playlist with silent tracks, which fans believe hints at themes like self-love and nostalgia. Social media is currently flooded with images of the banners and a screengrab of the Spotify page. When searching for this on Spotify, a profile appears with a cryptic EP and silenced audio tracks. This phrase appeared during the pre-order period of the ARIRANG album on the Ktown4u store.

ARMY is curious and hyped

Fans took no time to drop their replies to the aforementioned question. An ARMY wrote on X (formerly Twitter), "Omo, BTS dey really set the tone already Posters don start pop up everywhere for the ARIRANG era and that What is your love song line? Clean and deep. This rollout go be special fr." Another one said, "My love song is still the truth untold because it hurts the same way real love does." Many started sharing their expectations from ARIRANG. A comment read, "Honestly I'm hoping the title track is a hyped one like Idol and Fire but if not that's ok still excited." A second comment stated, "if hybe with all that money gives them average songs i'm so done. They are very grown and hope they get to decide their musical direction. No permission to dance please."

ARMY BOMB Ver.4 sold out

Adding to the hype is an early ARMY BOMB merch and a free comeback live show at Gwanghwamun Square on March 21. Weverse Shop launched pre-orders for the upgraded ARMY BOMB Ver.4. It's priced at $64 for the U.S. version and around $35 globally. As soon as the sales went live, the overwhelming demand crashed the site and wiped out stock instantly. This, despite some fans sharing frustration over checkout errors and called for restocks. The sleek Ver.4 of ARMY BOMB features a transparent globe with BT21 logo, improved wireless syncing for concerts, and app functions like mood lamp mode. It'll start shipping from March 23 ahead of BTS' album and tour.

BTS ARIRANG and world tour

BTS is returning to active music after almost 4 years, after all its members completed their mandatory military duties in 2025. It announced its comeback album ARIRANG earlier in January 2026, followed by the schedule for an extensive world tour spanning more than 82 dates in 34 cities across 23 countries and 5 continents. The tour begins with three shows in Goyang, South Korea's Goyang Stadium in April before heading to Tokyo for two nights at its famous Tokyo Dome (April 17-18). It'll then travel to North America, US, Europe, UK and more.Netflix recently announced that it would live-stream the BTS The Comeback Live | Arirang and later release the BTS: The Return documentary. This also comes as pre-saves for ARIRANG have hit 3 million already, with producers like Diplo calling it the "craziest album ever."