Ram Charan On Peddi's Chikri Chikri Song Hitting 100 Million Views: 'Much More To Come'

Peddi,

starring Ram Charan in the lead is one of the most-talked about films. Recently the makers released the song Chikiri Chikiri from the film and it has created a sensation. Music composed by AR Rahman and directed by Buchi Babu Sana, the film is touted to be a rustic sports drama. The song has amassed over 100 million cumulative views across languages. Following the reception the makers have shared the BTS video of the song.

Makers Of Ram Charan's Peddi Release BTS Video, Watch It Here

Taking to social media Ram Charan posted "Thank you for all the love for #ChikiriChikiri 100 MILLION+ VIEWS This is just the beginning, much more to come from #Peddi."

Vriddhi Cinemas, the makers of the film posted "This is what happened behind the CHIKIRI MADNESS A 45 minute trek to give you the viral #ChikiriChikiri hookstep...and the response has been super sensational. Thank you100M+ VIEWS and counting for #ChikiriChikiri"In a previous video featuring AR Rahman and Buchi Babu Sana, the former asks what Chikiri is and to that the director replies, "The men in the hero's village affectionately call the pretty women of their village Chikiri. That is where the song begins." AR Rahman declares that he loves the word.

The visuals feature Ram Charan performing his dance moves with ease, and walking through a rough terrain along with the crew. He is seen sharing jokes with director Buchi Babu Sana as well. The film's success is reflected on the high-energy dance reels, stylized social media edits, and fan tributes continue to flood timelines, further increasing the song’s buzz and reach. Also starring Divyenndu and Jagapathi Babu, Peddi is scheduled to release on March 27, 2026. The technical team of Peddi has R Rathnavelu, who previously helmed cinematography for Devara, National Award winning editor Navin Nooli and production designer Avinash Kolla.The film is produced by Vriddhi Cinemas, and presented by Sukumar under Sukumar Writings.