Richa Chadha: 'Beautiful Stories Powerful Catalyst Of Change’ On Being Named Goodwill Champion For All Living Things Environmental Film Festival

Actress

and environmental advocate Richa Chadha has been named the Goodwill Champion for the All Living Things Environmental Film Festival (ALT EFF). Known for her outspoken views on climate action and conscious living, Richa’s association with the festival strengthens its mission to spotlight urgent environmental narratives through powerful storytelling.

Speaking about taking on this new role, Richa said, "The climate emergency is here and is now shaping how we live, in real time. People are moving cities due to air quality or flooding. Weather 'anomalies' and destruction are happening now routinely. We are all affected by it health wise and financially because there is no economy without ecology. A home-grown film festival that tells stories of the earth is a great step because stories are powerful catalysts of change."Also Read: Rewriting Compassion In Cinema: From John Abraham, Dia Mirza To Pooja Bhatt, Why Filmmakers Are Taking A Stand For ElephantsHer appointment as Goodwill Champion reflects her long-standing commitment to sustainability and conservation. Through her collaboration with ALT EFF, Richa aims to leverage the impact of cinema as a transformative tool to inspire action, spark dialogue, and deepen public engagement with environmental issues.Meanwhile, recently, while speaking during the IFP Season 15, Richa had revealed she used to be a pushover in her 20s. Speaking about a particular incident, the Fukrey actress revealed that the 'bindaas' and confident person people see today is not how she was in her twenties. "I was such a pushover that one day I woke up, and I was on a set, and I was like, "When did I sign this movie? What happened? Why am I doing this item song kind of gyration?" This is a typical male gate. The director is telling me I need a male choreographer, and you need to do like thrusts, and I'm like, who are these dated efforts? What is going on?", she was quoted as saying.Richa Chadha and Ali Fazal's Pushing Buttons Studios also recently signed PETA India's Elephant Freedom Pledge, supporting the ban of using live elephants in films, series and advertorials and replacing them with CGI, animatronics and other cruel-free representations.