ChatGPT Shopping Research Feature Makes A Debut, Here's What It Can Do

OpenAI is stepping up to compete with Google Gemini 3, and in the same direction, it has launched the latest Shopping Research feature on ChatGPT. The latest feature offers a visual interface and users

will be able to click on different options to let the chatbot know what they are looking for. Once the user is done with entering his requirements, the bot then shows them a series of products that users can either like or ignore, and even make their selection from the list. The latest AI-powered shopping feature arrives just a week after Google introduced its shopping feature for Gemini and AI Mode Search.In an official blog post, OpenAI said that the new tool is focused on the upcoming holiday season. And the users will be able to access the feature on any platform, including desktop, mobile, and web app. Apart from that, the feature is not hidden behind a paywall, which means the free tier users will also be able to access it. As of now, or we can say until the holiday season, the feature is available at unlimited usage. According to OpenAI, the tool will help users in decision-making at the time of purchase. The feature relies on a conversational format with visual aids to help users get the best products. The post said, 'It performs especially well in detail-heavy categories like electronics, beauty, home and garden, kitchen and appliances, and sports and outdoor.'

How To Use The Shopping Research Tool On ChatGPT?

-Open the ChatGPT app on your phone or desktop.-Now, tap on the plus icon available under the prompt box.-From the menu, select Shopping Research to activate the feature. Note: ChatGPT will automatically turn the tool on once it identifies that the questions are shopping-related.Also Read: What Do We Know About Jony Ive And Sam Altman’s ‘Mysterious’ OpenAI Device?

What Else Is Happening In The Background?

OpenAI has incurred another lawsuit and this time for the ban of the Cameo word in Sora videos. A US District Court ruling found that the company has likely infringed a trademark held by a personalised video platform called Cameo. The court has asked OpenAI not to use Cameo or any similar named in its Sora videos until December 22, 2026.