AI models are booming, and they are becoming more and more demanding in terms of resources with each passing day. And the concern related to AI data centres consuming natural resources is something that has been in discussion for a very long time now. According to a United Nations report suggests that by 2030. AI energy use could double to consume 3 per cent of the world's electricity, produce emissions equal to the UK, and consume more water for cooling than the annual drinking water required for the global population. Anticipations are that AI will also follow the economic principle known as the 'Jevons Paradox,' which predicts that when technological improvement increases the efficiency of a resource, it leads to a rise, instead of a fall,
in the total consumption of that particular resource. For those unaware, the paradox is named after economist William Stanley Jevons, who observed this effect with the use of coal in 19th-century England.Perplexity CEO Aravind Srinivas Says This Metric Will Define The AI Race Winner




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