Sargun Mehta's BIG Reveal About 'Misuse Of PR,' Says Co-Stars Fight For Limelight 'Within A Film' - EXCLUSIVE

Sargun

Mehta has called out what she calls the growing 'misuse' of PR within the entertainment industry. In an exclusive conversation with Zoom, the actress candidly spoke about how publicity campaigns often shift focus away from films and instead become competitions between actors trying to emerge as the 'best part' of a project. Using her upcoming film Carry On Jatta 4 as an example, Sargun explained how individual PR narratives are frequently pushed for different actors from the same movie, creating unnecessary competition within a single project.

Sargun Mehta opens up about PR

Speaking openly about the issue, Sargun Mehta said she believes PR is often misused in the Hindi film industry and even within film teams themselves. "I definitely think ki PR ka misuse yahan zyada hai in terms of ki sirf ye nahi ki main doosre insaan ki film ki burai kar rahi hoon," she said. "Within a film also jab film release hoti hai to sabse pehle ek actor ka aa jayega ki iss film mein yahi sabse best hai," Sargun explained.(Translation: PR is misused in the film industry. The issue goes beyond rival films and extends to actors competing for individual limelight during the promotion of the same movie.)

Using Carry On Jatta 4 as an example, she pointed out how different narratives are often pushed separately for different stars involved in the same film. "It’s like I have to say Carry On Jatta 4 release hui meri alag PR chal rahi hai. ‘Sargun is the best person to ever be in Carry On Jatta' or ‘Gippy the only shining star of Carry On Jatta'," she said humorously. According to her, audiences can easily see through these strategies now, which is why she believes film promotions should focus more on the project itself rather than individual image-building.Sargun is of the belief that ultimately a film’s success benefits everyone associated with it collectively, while individual PR narratives mean little if the film itself fails. "Film chale to sab chalenge. Film nahi chali to tum shining star rocket pe pahunch jao, kuch nahi hone wala uska," she added.Watch the interview here:

https://www.youtube.com/watch?v=hD5sFbjNJZo

More about Carry On Jatta 4

Sargun's comments come ahead of the release of Carry On Jatta 4, the latest instalment in the hugely successful Punjabi comedy franchise directed by Smeep Kang. Scheduled to release in theatres on June 26, 2026, the film stars Gippy Grewal, Binnu Dhillon, Sargun Mehta, Gurpreet Ghuggi, Karamjit Anmol and late comedian Jaswinder Bhalla in a special AI-assisted appearance.The Carry On Jatta franchise is one of Punjabi cinema’s biggest commercial successes. Carry On Jatta 3, released in 2023, emerged as the highest-opening Punjabi film with Rs 4.50 crore nett and eventually entered the Rs 100 crore club worldwide after grossing strongly in India and overseas markets. Because of that massive success, expectations from the fourth instalment are already extremely high among audiences and trade experts.Carry On Jatta 4 also carries emotional significance for fans following the passing of veteran comedian Jaswinder Bhalla on August 22, 2025, after a brain stroke. Bhalla’s character 'Advocate Dhillon' had become one of the franchise’s most loved elements over the years. To honour his contribution and legacy, the makers have reportedly decided to retain his character in the film through AI technology.