Siri AI Will Help You Get Things Done, Not Fall In Love

Apple made a plethora of announcements in the World Wide Developer Conference 2026, and one of the most attention grabbing one was Siri AI. The Cupertino giant is bringing a version of its assistant that is high on steroids and set to compete with all other agents in the market. And the best part, Siri is not just another AI model that will let you form an emotional relationship with it. Senior Vice President at Apple, Craig Federighi, has clearly stated that Siri is not here to be your girlfriend. Craig said that the aim of Apple's Siri upgrade is to make it more useful as a virtual assistant instead of keeping the users engaged. He said, 'The way that we have designed Siri, Siri really wants to say 'Listen, that's not what I'm here for, right?

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When asked if users will be able to create their AI companions with Siri, the vice president clearly said Siri is simply not interested. He said, 'If you try to engage Siri as a romantic partner, Siri's not up for that. Siri's 100 per cent not into that.'We have seen a lot of people getting attached to AI chatbots and then even going to the lengths of killing themselves to meet their AI companion in the virtual world. And Siri is just the opposite of that. Craig said, 'If you use many of the existing chatbots, they're really focused on engagement to a large degree. And sycophancy, right? They kind of want to pull you in. They might encourage you to reveal things about yourself, and then use that as a basis to establish a connection. We view it quite the opposite.'