Mark Ruffalo made powerful statement at theGolden Globes 2026 by wearing a small badge that read “Be Good” as he walked the red carpet. While understated in appearance, the pin carried a strong message
tied to ongoing protests and activism surrounding immigration enforcement in the United States. Ruffalo was not alone in making this gesture. Comedian and actor Wanda Sykes and several other industry figures were also seen wearing similar pins. So, what do these pins mean?
Mark Ruffalo wears 'be good' pin at Golden Globes 2026
The “Be Good” badge is part of the ACLU-endorsed #BeGood campaign, which has been organised by a collective of industry professionals and supported by advocacy groups including Maremoto, Move On, National Domestic Workers Alliance and Working Families Power. The campaign aims to encourage compassion and civic responsibility during what organizers describe as a deeply troubling moment in the country. According to its mission, the initiative intends to remind people “to be good to one another in the face of such horror - to be a good citizen, neighbor, friend, ally and human.”
Intent behind the badge
While the message appears simple, it is rooted in growing anger and grief over
recent killings linked to federal immigration enforcement. The campaign launched in response to reports that 2025 was among 'ICE’s deadliest years in the past two decades'.The intent behind the badge became clearer following the killing of Renee Nicole Good, a 37-year-old woman who was shot and killed last Wednesday on a residential street during a protest in Minneapolis. Reports state that federal agents had told Good to move her car before the fatal incident. Her death sparked widespread outrage, protests and calls for accountability. Organisers have also linked the campaign to the New Year’s Eve killing of Los Angeles local Keith Porter, who was shot by an off-duty ICE agent, further intensifying criticism of the agency’s conduct.Through the 'Be Good' badge, celebrities like Mark Ruffalo used the Golden Globes stage to spotlight these concerns.