Times Play Strengthens Digital Footprint Through Consolidated Telecom And OTT Aggregator Partnerships

Times Play, the digital OTT platform from Times Network, is now available across India’s leading telecom’s OTT bundles and content aggregation platforms. With the focused set of partnerships, Times Play significantly

expands its reach, enabling millions of digital users across telecom ecosystems and OTT aggregators to seamlessly access its diverse content offering through a single subscription and interface.The service is now live on JioTV+, Airtel Xstream Play, Vi Movies & TV, Tata Play Binge and OTTplay, marking one of the most extensive distribution rollouts for a newly launched OTT platform in the country.In addition to telecom and aggregator integrations, Times Play is available across all major connected TV brands and operating systems, including iOS, Android, Amazon Fire TV, Apple TV, Samsung Smart TVs, LG Smart TVs, and other large-screen devices—ensuring a consistent and immersive viewing experience across screens. Through these partnerships, Times Play establishes itself as a truly pan-India OTT offering, embedded within the daily digital consumption journeys of both mobile-first users and large-screen viewers.Developed by Times Network, Times Play brings Hollywood blockbusters, binge-worthy web series, short-form content, 11 live TV channels and sports, including the fast-growing sport of Pickleball, into a single OTT destination. The platform offers a curated mix of content spanning entertainment, lifestyle, business and news from the Times Network portfolio. Premium live channels include Romedy Now, Movies Now, MNX, MN+, Zoom, Times Now, Times Now Navbharat, ET Now, ET Now Swadesh, Mirror Now and Pickleball Now, delivering a seamless blend of entertainment and live news to viewers.Ashish Sehgal, CEO - Times Television Network and Chief Growth Officer - Media & Entertainment said, “Times Play is built to combine the experience of Live Tv and VoD content for digital users , and this launch across India’s leading telecom OTT bundles and aggregators brings that vision to life. The launch of Times Play across India’s leading telecom OTT bundles and aggregation platforms is a major milestone for us. Times Play’s availability across platforms allows us to reach audiences at scale, within the ecosystems where they already consume content. This enables us to offer a unified, seamless content experience across devices and screens, without the friction of multiple applications or subscriptions.”This wide-scale availability reinforces Times Network’s commitment to building a robust digital content ecosystem—one that combines credibility, premium storytelling, live news and emerging sports—delivered through platforms consumers already trust and use.

About The Times Group

The Times Group is the leading media conglomerate in India with premium offerings across diverse businesses such as Television, Digital, Print, Radio, Outdoor Media, Events, Music, Films, Real Estate Marketplace, Higher Education and Executive Education. As India’s most influential news and entertainment content provider, it houses some of the country's leading brands such as Times Now, ET Now, Times Now Navbharat, ET Now Swadesh, Zoom, Movies Now HD, MN+, Romedy Now, MNX, Mirchi, Gaana, Magicbricks, Junglee Pictures, Times OOH, Times Music, Junglee Music, Filmfare, Femina, Grazia, Times Influence and ET Edge, among others. The Times Group's Bennett University and TimesPro are fast taking leadership positions in the higher education and executive education categories respectively and it has recently diversified into global sports through a joint venture for the world’s fastest growing sport of pickleball.The digital entities of the Network produce and curate content for digital audiences across the world with a 4 billion monthly reach through its multiple brands, including timesnow.in, etnow.in, timesnownavbharat.in, zoomtv.com, etnowswadesh.com, digit.in, timesfoodie.com, healthandme.com, timesdrive.in, and Telly Talk.