Bad Bunny's Super Bowl Halftime Brings MASSIVE Views, Record For NFL; Stands At Double Of Kid Rock's Turning Point USA

Bad Bunny's electrifying performance at the Apple Music Halftime Show during Super Bowl LX has broken several previous NFL social media records. The Benito Bowl, as fans are fondly calling it now, reached an average of 128.2 million viewers on February 9, when the Spanish singer belted his Grammy-winning DeBÍ TiRAR MáS FOToS among other tracks during the memorable act. The 32‑year‑old reggaeton performer took the stage during the Super Bowl 2026 played between the New England Patriots and the Seattle Seahawks at Levi's Stadium in Santa Clara, California. The King of Latin Trap also had Lady Gaga making a surprise entry. The pop icon's shocking intervention during Bad Bunny's show with a bomba Latina mashup of Die With A Smile and BAILE INoLVIDABLE

left the global audience in awe, helping the mega football event to push the ratings to sky rocketing numbers.

Bad Bunny's massive viewership

Nielsen declared that the Super Bowl 2026 fetched 124.9 million viewers. This is higher than the average of 124.9 million overall this year but lower than the 133.5 million viewers from Kendrick Lamar's record-setting show last year. Before Lamar, the record was held by Usher for his Super Bowl 2024 performance.

Meanwhile, the total social engagement of the halftime show this year hit 4 billion views after 24 hours, according to the figures declared by Ripple Analytics. The data claimed that it is up 137% from last year. This includes the consumption by fans, owned platforms, broadcast partners, and influencers.

Among NFL's most-viewed social posts

NFL's top three most-viewed social posts of all time now belong to Bad Bunny. It is "Only Thing More Powerful Than Hate Is Love" which stands at 179 million views on Instagram, the most viewed clip on NFL social ever. The moment of Bad Bunny listing American countries before spiking the football at the end of his performance garnered 168 million views on Instagram with the particular clip getting 100 million views on TikTok.

More than half of the views NFL received came from international markets, though the exact global viewership for the Super Bowl this year will only be known next week, and numbers are expected to grow dramatically.

Bad Bunny's music soared on Apple Music

Apple Music announced that Bad Bunny's halftime show has also pushed the playback of his music up to seven times. His top tracks currently remain DtMF, BAILE INoLVIDABLE, and Tití Me Preguntó.

Bad Bunny Vs Kid Rock

Notably, country singer Kid Rock, whose performance at Turning Point USA's All-American Halftime Show was billed as a rightwing alternative to the Super Bowl LX Halftime act that received raving reviews on February 9, stood nowhere close to Bad Bunny. Infact the New York Times reported that the YouTube livestream could peak to 6.1 million viewers during the show, and could amass 21 million viewers compared to Bad Bunny's massive viewership of 57 million views on YouTube.