Here’s a closer look at how some of Bollywood’s biggest names are not only making waves in the fashion industry but also setting a new standard for celebrity
brands.
The fashion industry has long been a playground for celebrities looking to expand their brand beyond their on-screen personas. Over the past few years, Bollywood stars have increasingly ventured into fashion, launching their own clothing lines with a level of sophistication and success that has raised the bar for celebrity-driven fashion ventures. From Priyanka Chopra’s global appeal to Masaba Gupta’s unique cultural blends, these celebrity-led brands are not just about name recognition—they are carefully curated collections that resonate with fashion lovers everywhere.
In 2025, Bollywood celebrities have truly raised the stakes in the fashion world, proving that celebrity clothing lines can be far more than just a marketing gimmick. The focus has shifted from simply slapping a famous name onto a product to offering designs that are innovative, accessible, and stylish.
Masaba Gupta: Celebrating Bold, Unique Indian Prints
Masaba Gupta has long been a trendsetter in Bollywood, known for her bold, graphic prints and playful takes on traditional Indian garments. Her brand, “Masaba,” launched in 2025, has solidified her place as one of India’s top designers. What started as a small project has now become a symbol of boldness, individuality, and creativity in the fashion world.
Masaba’s collections are a perfect fusion of contemporary style with an unapologetically Indian vibe. Known for her unique prints that range from vibrant florals to quirky motifs, her pieces cater to women who love bold colors and graphic designs. What sets Masaba apart is her ability to take traditional Indian elements—like the saree and lehenga—and reinvent them in a way that’s fresh, modern, and wearable. Her line is inclusive, catering to different body types and preferences, making her brand not just popular but highly relatable.
What truly makes Masaba’s brand work is her personal connection to the clothing. Her own journey with body positivity and inclusivity is reflected in the diverse range of designs she offers, making her line an authentic extension of her vision. In a world where women often struggle with finding fashion that speaks to them, Masaba’s clothes are an invitation to embrace individuality and express oneself boldly.
Anushka Sharma: Sustainability Meets Style
Anushka Sharma is another Bollywood celebrity who has launched a fashion line that is not only stylish but also grounded in sustainability. In 2025, Anushka launched “Nush by Anushka,” a brand that combines chic, urban fashion with eco-conscious production methods. Focused on creating contemporary pieces with a minimalistic edge, Anushka’s collection reflects her personal style—easy, chic, and relaxed while staying true to her values of sustainability.
Her designs are effortlessly wearable, with pieces that can be dressed up or down, making them perfect for the modern, environmentally-conscious woman. The brand focuses on using eco-friendly fabrics and working with local artisans to create sustainable, high-quality products. By making sustainability central to her brand, Anushka has tapped into the growing market of consumers who are not just looking for trendy clothes but are also concerned about the environmental impact of their purchases. Her commitment to sustainability has made her line not only a success in terms of fashion but also a model for future celebrity-led ventures that prioritize environmental consciousness.
Alia Bhatt: Playful, Feminine, and Inclusive
Alia Bhatt, known for her youthful charm and impeccable sense of style, has made her mark in the fashion world with her line, “Ed-a-Mamma.” Launched in 2025, the brand focuses on comfortable, playful, and inclusive clothing for young women. It’s a departure from the high-fashion aesthetic seen in some of Bollywood’s other celebrity lines, embracing a more accessible and relaxed vibe that speaks to Alia’s personal style.
“Ed-a-Mamma” is all about creating clothes that are both stylish and practical, with a focus on comfort and everyday wear. The line features fun, easy-to-wear pieces like casual dresses, co-ords, and cozy knits, designed for women who want to feel good in what they wear without sacrificing style. Alia’s inclusion of sustainable materials and her focus on affordable fashion have made her brand widely popular, particularly among millennials and Gen-Z. Her line has tapped into the need for inclusive fashion that works for all body types and is accessible without compromising on quality or style.
The New Era of Celebrity Fashion Brands
The success of Priyanka Chopra, Masaba Gupta, Anushka Sharma, and Alia Bhatt’s fashion lines proves that celebrity-driven fashion is no longer just about branding—it’s about creating lines that speak to their unique identities, values, and audiences. These stars are taking a hands-on approach to their brands, ensuring that their collections reflect their personal style and, in many cases, their commitment to sustainability, inclusivity, and accessibility.
In 2025, celebrity fashion lines are no longer seen as novelty items; they have become serious fashion ventures that resonate with consumers and set new trends. Whether it’s through global appeal, bold prints, or eco-conscious designs, these celebrities are proving that their influence extends far beyond their acting careers. By turning their fashion lines into brands that work, they are not just capitalizing on their fame—they are changing the game and redefining what celebrity-driven fashion can be.
