Warner Music India, Rthyms.Life announce strategic partnership to back indie artists

Warner Music India has announced a strategic partnership with Rthyms.Life, a creator-led music ecosystem, to support and scale Indian artists aiming for global reach. The collaboration is intended to strengthen Rthyms.Life’s positioning as a platform where artists retain control over key aspects of their careers, including collaborations, studio sessions, bookings and overall career management.

The partnership will work with a collective of artists associated with Rthyms.Life, including Guru Randhawa,

Savi Kahlon, Sardar Khehra, Aastha Gill, Zehr Vibe, Guri, Youngveer, Aaryan Bidada, Bob.B Randhawa and Siroyi.

Headquartered in India and Dubai, Rthyms.Life builds tools and services for music creation, marketing and distribution. The companies said the collaboration aims to support artists representing a sound that is rooted in local culture while resonating with global audiences.

Jay Mehta, Managing Director, Warner Music India & SAARC, said, "We’re excited to partner with Rthyms.Life to support its unique creator-first music ecosystem. This also aligns with Warner Music India’s ethos of creating a 360 ecosystem for artists. This collaboration will help the Rthyms team and their artists reach their full global potential."

"Together with Warner Music India, we’re turning authenticity into global anthems, giving every creator charts, fans, and respect worldwide," said Gurjot Singh, Co-Founder, Rthyms.Life.

"This partnership with Warner Music India marks a new chapter in that mission. Together, we're enabling creators to turn their stories into global sounds, ensuring their art travels farther, louder, and with the respect it truly deserves," added Akshit Lahoria, Co-Founder, Rthyms.Life.

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