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What is the story about?
Reliance Industries Limited has outlined how JioStar is expanding its commerce-led entertainment strategy through AI-powered content discovery, interactive features and integrated in-app ordering during IPL-26, according to the company’s Integrated Annual Report 2025-26.
The report said India’s digital media ecosystem is becoming "more converged, data-led and commerce-integrated," with digital continuing to emerge as the primary growth engine for the media and entertainment sector.
According to the report, JioHotstar’s strategic focus during the year was on "improving monetisation and platform excellence." The company said the platform overhauled discovery and personalisation systems to improve recommendation accuracy and audience targeting.
Reliance added that these capabilities were supported by "continued investments in AI across the value chain," including the launch of "conversational discovery through a strategic partnership with OpenAI to redefine search and content discovery."
The company also highlighted new commerce integrations that were introduced during the IPL season.
"The platform also launched 'Tadka', a micro-content hub with 100+ shows, and introduced integrated in-app commerce during IPL-26, enabling viewers to seamlessly order food while watching IPL, thereby turning passive viewers into active consumers," the report said.
Reliance said JioHotstar scaled to an average of 451 million monthly active users during FY26, with engagement remaining “consistent throughout the year,” positioning the platform as a “default entertainment destination.”
The report also said JioStar continued to strengthen its sports portfolio, with IPL 2025 finals drawing 426 million viewers and the ICC Men’s T20 World Cup final recording a global peak concurrency of 72.5 million streams on JioHotstar.
ALSO READ | RIL annual report outlines massive AI infrastructure push
The report said India’s digital media ecosystem is becoming "more converged, data-led and commerce-integrated," with digital continuing to emerge as the primary growth engine for the media and entertainment sector.
According to the report, JioHotstar’s strategic focus during the year was on "improving monetisation and platform excellence." The company said the platform overhauled discovery and personalisation systems to improve recommendation accuracy and audience targeting.
Reliance added that these capabilities were supported by "continued investments in AI across the value chain," including the launch of "conversational discovery through a strategic partnership with OpenAI to redefine search and content discovery."
The company also highlighted new commerce integrations that were introduced during the IPL season.
"The platform also launched 'Tadka', a micro-content hub with 100+ shows, and introduced integrated in-app commerce during IPL-26, enabling viewers to seamlessly order food while watching IPL, thereby turning passive viewers into active consumers," the report said.
Reliance said JioHotstar scaled to an average of 451 million monthly active users during FY26, with engagement remaining “consistent throughout the year,” positioning the platform as a “default entertainment destination.”
The report also said JioStar continued to strengthen its sports portfolio, with IPL 2025 finals drawing 426 million viewers and the ICC Men’s T20 World Cup final recording a global peak concurrency of 72.5 million streams on JioHotstar.
ALSO READ | RIL annual report outlines massive AI infrastructure push
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