Common App CEO Reflects on 50 Years of Transforming College Admissions

What's Happening?

The Common App, a widely used college admissions form, is celebrating its 50th anniversary. Initially launched by 15 private colleges, the application has evolved significantly to meet the changing needs of institutions and students. The latest version includes a new question allowing students to share experiences related to paid work or caregiving responsibilities. The Common App is also expanding its Direct Admissions program, which offers eligible students admission before they apply, with 119 institutions participating and over 700,000 students receiving offers. The organization aims to increase applications from first-generation and low- to middle-income students, with over 1,100 institutions currently participating.

Why It's Important?

The Common App's evolution reflects broader trends in higher education, emphasizing accessibility and inclusivity. By simplifying the admissions process and expanding direct admissions, the organization is addressing equity gaps and encouraging more diverse student applications. This approach could significantly impact college demographics, increasing opportunities for underrepresented groups. The focus on first-generation and low-income students aligns with national efforts to make higher education more accessible, potentially influencing public policy and institutional practices.

What's Next?

The Common App plans to continue refining its application process and expanding its reach. With ongoing technological advancements, including artificial intelligence, the organization is exploring new ways to enhance the admissions experience. The expansion of the Direct Admissions program is set to include more institutions, potentially increasing the number of students receiving early offers. As the Common App adapts to demographic shifts, it will likely continue to play a pivotal role in shaping college admissions strategies.