The Commerce Ministry is widening its earlier plan that focused on 20 target markets to now include more destinations in West Asia and Africa. Officials are taking a product-by-product approach under three key pillars — export diversification, import substitution, and enhancing export competitiveness — to reduce reliance on any single market and mitigate the risks of trade disruptions.
The expanded strategy comes amid concerns over slowing global demand and potential headwinds from Washington’s tariff measures.
In June 2025, India’s merchandise exports were almost unchanged year-on-year at $35.14 billion, weighed down by global economic uncertainties.
However, the trade deficit narrowed to a four-month low of $18.78 billion, helped by a moderation in imports. Officials say the broader market focus aims to strengthen India’s position in global trade
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