A stage, a spotlight, and a confident performer in a yellow kurta, the setting looked like any other poetry event. Holding a microphone and smiling at the audience, the woman recited an Urdu couplet that instantly drew loud applause.“Khaandani raees rakhte hain mijaaz naram apna, khaandani raees rakhte hain mijaaz naram apna… tumhara lehja bata raha hai ki tumhari daulat nayi nayi hai,” she declared, delivering the final line with poise.The verse loosely translates to: “People with old money act with grace. Your tone makes it clear that your money is brand new.”The clip was uploaded on Instagram by an account named Tanvi Joshi, whose bio describes her as a “Punjabi girl”. Within just 24 hours, the reel exploded online, amassing a staggering
28 million views.Viewers flooded the comments section, praising the sharpness of the lines and discussing the finer details of pronunciation. Many even corrected one another, insisting that “it’s mizaj,” as debates unfolded below the viral post.
However, while millions watched and engaged with the video, only a handful realised something unusual: the woman in the video is not real.Despite her convincing expressions and natural body language, Tanvi Joshi is actually an AI-generated model. Her almost flawless skin and subtly shifting voice across videos had raised some suspicion — but not enough to stop the clip from spreading rapidly.Adding another twist to the story, the shayari itself was not originally hers.The audio used in the viral reel belonged to Marziya Shanu Pathan, a corporator from the Thane Municipal Corporation. Just six days earlier, Pathan had recited the same couplet at a public event and shared her own video on Instagram. Ironically, her original upload received fewer than 9 lakh views, a fraction compared to the 28 million views garnered by the AI-generated version.In the AI reel, Pathan’s voice was repurposed and layered onto the digital avatar of ‘Tanvi Joshi’, making it appear as though the AI model was delivering the lines herself.“Aye thats my voiceeeeeee,” Pathan commented under the viral post, a remark that quickly alerted many users to the reality behind the video. The incident highlights how increasingly sophisticated AI-generated content has become. As artificial faces and cloned voices grow more realistic, distinguishing between authentic and fabricated content is becoming far more challenging. It also raises pressing concerns around consent, ownership and credibility, questions about who truly owns the words being spoken, who deserves recognition, and how easily real individuals can be digitally replicated without permission.


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