Would You Buy This Safety Pin For Rs 68,758? Prada's Latest Item Leaves Internet Speechless | VIDEO

A pin for USD 775 (Rs 68,758 approximately)? Another day, and another luxury brand is back with an item that no one knew could be this expensive, or needed to be this expensive– EVER! Prada, one of the most

popular luxury brands, is going viral for recently coming out with a safety pin that the brand is selling for a whopping USD 775 (Rs 68,758 approximately). The item, officially titled the Crochet Safety Pin Brooch, features a standard metal safety pin embellished with colourful knitted-thread detail and a Prada charm hanging from the side, igniting widespread reactions online.Social Media OutcryThe extravagant pricing has generated significant discussion across social media platforms, particularly Reddit, Instagram and X, where users have openly mocked the product. One user expressed disbelief, stating, "SEVEN. HUNDRED. SEVENTY. FIVE. DOLLARS. For a safety pin wrapped in what looks like the craft yarn from summer camp in 1999." This sentiment reflects a broader concern about luxury brands, such as Prada, testing the limits of consumer tolerance for high prices.The brooch is available in three colours: light blue, pink, and orange, and is marketed as a fashionable accessory. Critics have drawn comparisons to DIY alternatives, with users noting that they could easily recreate the item for a fraction of the cost.Times Now could not confirm the details and the authenticity of the post.Check out the viral post: The posts were shared on Instagram, by the handle ‘blackswansazy’. The post was shared 3 days ago and pulled many views from netizens.

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A post shared by BlackSwanSazy (@blackswansazy)

Criticism of Luxury BrandingThe outpouring of comments highlights a growing frustration with the luxury fashion industry, where perceived lack of originality and inflated pricing continues to provoke scrutiny. Users have pointed out that the concept of the safety pin is not new, with one commenter reminiscing about creating similar items as a child, stating, "Guy, this is just a friendship pin, it was a thing in the 80s. We used to make it all day.”ALSO READ: ‘Ye Bethne Ka Tarika Hain?’ Delhi Metro Passenger Loses It Over Another Man’s ‘Cross-Legged’ Sitting PositionPrada's latest offering has not only sparked outrage but also raised questions about the brand's strategy in maintaining exclusivity while justifying such a steep price. The Crochet Safety Pin Brooch exemplifies the ongoing debate surrounding luxury branding and consumer expectations in a rapidly evolving market.ALSO READ:Petrol Pump Worker Summons Online Anime Community Solely With His Skills! Draws THIS On Dusty Car WindowA Long History of High PricesHistorically, Prada has been known for its high-priced products, with some users recalling their early experiences with the brand. One user remarked, "Prada is a brand I love-hate... Here we are in the year of our Lord 2025 and they are selling nylon bags for $2500+!"As the discussions surrounding the safety pin continue, Prada's latest product serves as a reminder of the complexities of luxury branding in today's marketplace.