‘Let’s Just Follow The Damn Ritual’: Why The ‘12 Grape’ Trend Is Blowing Up On Internet This New Year’s Eve

It’s New Year’s Eve, and people across the world are celebrating in their own ways, setting resolutions, making wishes, and hoping for a happy and prosperous 2026. To welcome the new year, many are turning to age-old rituals believed to bring good luck and fortune, sharing videos of these traditions online, several of which are now going viral.One such trend that has taken over social media this New Year’s Eve is the “12 grape ritual.”Several users have taken to Instagram to show how they are following this popular ritual. One widely reshared video features a scene from the hit sitcom ''Modern Family,'' where Gloria, who is Spanish, explains the “12 grape” ritual to her husband Jay. The clip has gone viral, with many netizens convinced to give

the tradition a try.

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Many users are jokingly saying, “Let’s just follow the damn ritual,” in the hope of a better year ahead. Indians, too, have jumped on the trend, sharing their own versions of the ritual online.

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What is the “12 Grape” ritual that is going viral?

According to reports, the Spanish tradition involves eating 12 grapes — one for each month of the year — as the clock strikes midnight on New Year’s Eve. The ritual is believed to symbolise good luck and fortune for the coming year. Some versions of the tradition also suggest crouching under a table while eating the grapes, which is said to help you find love in the new year.However, it’s not just the 12 grape ritual gaining attention. Other New Year traditions are also making the rounds online, such as breaking plates — a ritual commonly followed in Denmark.While some are eagerly trying out these customs, others are choosing to simply stay positive, manifest good things, and welcome 2026 with hope and optimism.