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What could have been a stressful pause at a Delhi wedding turned into a moment of comic relief and a reminder of how technology now quietly weaves itself into even the most traditional occasions.In a video that has since gone viral, a wedding ritual is seen briefly stopping after the bride and groom realise a key ceremonial item is missing. With relatives and guests watching, the situation appears tense at first. But instead of panic, the family opts for a modern solution that quickly saves the day.Shared on Instagram, the clip begins with a disclaimer stating that the moment was genuine and not staged. As the ceremony moves forward, someone points out that the sindoor, essential for the upcoming ritual, is nowhere to be found. The couple pauses
at the mandap while family members step aside to figure out what to do next.
Rather than sending someone racing through traffic, phones are pulled out and an emergency order is placed on Blinkit. As the bride and groom wait patiently, the delivery arrives within minutes. The sindoor is handed over, the ritual resumes, and the groom completes it amid applause and visible relief from the guests.The caption accompanying the video summed up the incident with humour and warmth. It read, “Right in the middle of all the madness, Pooja and Hrishi realised one tiny but very important thing was missing. Cue awkward smiles, nervous laughs, and then… Blinkit to the rescue! Because when rituals can’t wait and the wedding clock is ticking, quick deliveries save the day. Proof that modern love stories don’t just come with romance, they come with same-day delivery too."Posted on December 27, the video has garnered over three lakh views so far, with many viewers saying the situation felt all too familiar.One user commented, “This happened at my devar’s wedding in Gujarat too, and the blinkit guy delivered it." Another shared, “The Same happened in my brother-in-law’s son’s wedding."While several people applauded Blinkit’s speedy service, others couldn’t resist poking fun at the scenario. “Imagine at this moment that girl asking, khali sindoor par delivery fee lgri hai kuch aur bhi add krna hai?" one comment read. Another joked, “Imagine doing a destination wedding outside India and realising they don’t have Blinkit."
