TRUTH Behind ‘10-Minute Delivery Craze’; Man Shows Frozen Rice, Paratha, Rasmalai In Viral Video

It’s quite understandable for people to want their food as soon as possible- right after placing an order online. However, just because certain platforms guarantee food deliveries in hardly a few minutes, does not necessarily mean that they are also able to prepare the same food– from scratch– in under the guaranteed minutes. Highlighting and somewhat explaining the same- with proof- a man recently shared a video online, which went viral. The clip showed the man inside a food outlet’s fridge, which was full of frozen food.From rice, ‘dal’ and even ‘rasmalai’ to ‘paratha’, ‘pakora’ and ‘samosa’-- you name it, and the fridge had it all. The man then explained how nothing can be prepared in under 10 minutes, and frozen food is the truth behind

the promise of ‘10-minute deliveries’. The man claimed that most restaurants simply reheat the frozen food, as most of it is manufactured with a rather long ‘date of expiry’.The video went viral in an instant, leaving netizens reacting in all kinds of ways. Most found the reality ‘unhealthy’, while some commented how they were already aware of the same.Times Now could not confirm the details and the authenticity of the post. Check out the viral post:“I’m breaking the illusion of some people who are ordering food in the 10-minute delivery craze. They think someone is sitting there just waiting to prepare their food. Everything is frozen– After this, the blogger shows frozen dal, rice, kadhi, parathas, and even rasmalai, all kept in the fridge,” the post read. The video was shared on Instagram by the handle ‘sarviind’. The post was shared yesterday and pulled more than 284K views from netizens.

"कुछ लोगों का भ्रम तोड़ता हूं, जो 10 मिनट डिलीवरी के चक्कर में खाना ऑर्डर कर रहे हैं। उन्हें लगता है कि कुछ लोग उनका खाना तैयार करने हो बैठे हैं। सबकुछ फ्रोजन है।"इसके बाद ब्लॉगर फ्रिज में जमी डाल,चावल, कड़ी, पराठे यहां तक की रसमलाई तक फ्रोजन की हुई दिखाता है। pic.twitter.com/1YPrwS9tqt

— Arvind Sharma (@sarviind) January 30, 2026

Internet’s reactions: “Meanwhile ghar ka khana pasand karne wale log after watching this video (Meanwhile, people who like home-made food after watching this video),” a user said. “Don't eat this. Better hire a cook. This is not good for the long term. Health is all about compounding,” added another.ALSO READ:Lucknow’s ‘Garam Matcha’ Viral Video Leaves Internet Asking If ‘Matcha Pani Puri Is Next’ “Date of Manufacturing 27 Nov 2025. Date of Expiry 26 Nov 2026. Bhai Itne mein toh do baar chawal ki fasal ho jaati hai (One can grow rice twice under this time frame),” commented the next person. “It is called cloud kitchen concept. All food is already cooked and stored in a deep freeze. When order comes they simply reheat and ship it. It is purely frozen food and for how many days no one knows,” commented the next person.