‘Kyu Nahi Ho Rahi Padhai?’ Blinkit Asks As XLRI Jamshedpur Orders ‘Twice As Many Mixers As IIMC’ In 2025

It seems like the entire internet was left with the same thought after Blinkit decided to set up some billboards in multiple cities across the country- outing colleges for the items they ordered the entire year! What? Confused? Well, allow us to elaborate. The year is about to end, and ‘year-enders’ are all that everyone can talk about right now. Blinkit was no different, as it too came out with its own set of ‘year-enders’- only in a way that no one saw coming. Several Blinkit billboards went viral on social media. As per one Billboard out of many- Xavier School of Management (XLRI), Jamshedpur, surpassed the Indian Institute of Management (IIM), Calcutta, in ordering ‘mixers’. “XLRI ordered double the mixers than IIM-C,” the board read. For

those not aware, mixers are basically ‘non-alcoholic beverages’ that are mixed with alcohol.Another billboard that called students of IIM-Ahmedabad ‘nerd’ in the most fun way possible- was brandishing the fact that the online grocery store app received 60,456 print-out orders in a year! “60,456 print-outs were ordered in IIM-A,” the board read, along with, “Tum to Chhaap rahe ho.”The pictures of the boards went viral in an instant. Some cracked jokes on the ‘order summary’, while others joined in the drama!Times Now could not confirm the details of the post.Check out the viral post: “The XLRI vs IIM Calcutta rivalry was always a campus thing. Blinkit took it out of the classrooms and put it on a billboard. XLRI folks are smiling (and mixing). IIMC folks are planning their Dhurandhar comeback ki liver fail hojaaye lekin XL sey nahi harenge. As an SPJIMR alum, I’m just checking when our turn drops,” the post read. The post was shared on LinkedIn, by the handle ‘Pranav Karmakar’. The post was shared yesterday and pulled many reactions from people. Another post was shared on Instagram, by the handle ‘catprepwithpallav’.

Internet’s reactions: “Indian Institute of Management, Calcutta Alums where are you, aapki team haar rahi hai (The team is losing),” a user said. “Innocent me who first thought why are they buying this much mixer grinders in campus,” added another. ALSO READ: Wedding Ritual Pauses As Sindoor Goes Missing, Blinkit Saves The Day | VIDEO“Blinkit team take note of SPJIMR for your next OOH campaign,” commented the next. “This was so hilarious and Blinkit is acing with its marketing. The team should be given a raise,” added the next person.