Internet Fame Ruined Her Life: Why This Bihar Woman Was 'Forced' To Shut Her Food Stall

What looked like a social media success story quickly turned into a cautionary tale for Rosy Neha Singh, a young woman who briefly went viral online as the so-called “Russian girl from Bihar,” only to find that the attention cost her livelihood.In an interview with Aajtak Digital, Rosy opened up about how a single viral video upended her life. “People think going viral means instant success. For me, it became a burden I couldn’t carry,” she said, reflecting on the sudden fame that followed her everywhere, online and offline.Hailing from Sonpur in Bihar and currently based in Ranchi, Rosy worked as a beautician but always had a passion for cooking. To earn extra income, she started a small litti-chicken stall and used social media to promote

it, posting short, simple videos to draw customers.

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Initially, the strategy paid off. Engagement increased, views climbed, and her stall began getting attention. But the focus soon shifted away from food. Because of her looks, many viewers repeatedly asked whether she was Russian or from another country. In response, Rosy uploaded a humorous video in her Bihari dialect, clarifying that she was “a pure Bihari girl, not Russian.” What was meant as a joke unexpectedly exploded online, as mentioned in a report by India Today. Almost overnight, Rosy’s identity changed. She was no longer seen as a small business owner but as a viral internet persona. Likes, shares, and comments poured in, and for a short time, the attention felt encouraging. Motivated by the response, she posted more content along similar lines.That phase did not last long.“When I couldn’t answer every question or stopped making the same kind of content, people turned abusive,” she told Aajtak Digital. Her comment sections became flooded with trolling, personal insults, and inappropriate remarks.The pressure intensified when vloggers and content creators began showing up at her stall asking to collaborate. While a few interactions were respectful, many were not. “If I said no or couldn’t give time, they would start trolling me too,” she said.Despite running her stall from a busy, prime location in Ranchi, the daily disruption left her with no choice. Eventually, she shut down the litti-chicken business altogether.Now, she wants nothing to do with viral fame. “I made a mistake by trying to promote my shop through content. When the views came, I kept chasing them...and lost my peace,” she said. Her priorities have changed. “Now, I don’t want any views. I just want to live and work without any trouble.''