PM Modi Hails Rise Of 'Bhajan Clubbing' Among GenZ: 'Atmosphere No Less Than A Concert'

Prime Minister Narendra Modi on Sunday hailed the concept of "Bhajan clubbing", discussing how the youth have incorporated the spirit of devotion into their lifestyle. Addressing the countrymen in the 130th edition of the 'Mann Ki Baat' programme, PM Modi mentioned the rising trend among the youth, known as Bhajan clubbing, where youth sing along to devotional songs in a contemporary club-like atmosphere. The movement is drawing growing crowds and redefining how bhajans are experienced in the modern age."Bhajans and kirtans have been the soul of our culture for centuries. Today's youth have incorporated the spirit of devotion into their experiences and lifestyles," he said.Highlighting that this growing trend is being adopted by many parts of the nation,

he said, "The stage is decorated. There are lights, music, along with other arrangements, and the atmosphere is no less than a concert. But whatever is sung there is with complete dedication, devotion and Rhythm is the resonant of Bhajans.""It is heartening to see that the dignity and purity of Bhajans are fully respected in these events. Devotion is not taken lightly. Neither the sanctity of words nor the depth of feeling is compromised," PM Modi added. Also Read: PM Modi Links Tamil Nadu to Varanasi, Says 'Kashi Now Speaks Tamil Too'

What is bhajan clubbing?

Popular in cities such as Delhi, Kolkata, and Bengaluru, and now even in the United States, Bhajan clubbing blends devotional music with the energy of rock concerts. Featuring live bands, lights, and a lively, alcohol-free atmosphere, the format offers a unique spiritual experience that resonates strongly with younger audiences in a way that feels both contemporary and immersive. Familiar spiritual tracks are mixed differently than traditional temple renditions, with devotional rock bands like Backstage Siblings and Keshavam gaining popularity for this style of concerts.(With agency inputs)