PM Modi–Italy PM Meloni ‘Melody Toffee’ Video Hits 100 Million Views In Just 6 Hours

A video featuring Prime Minister Narendra Modi and Italian Prime Minister Giorgia Meloni sharing a light-hearted “Melody toffee” moment has gone massively viral online, reportedly crossing 100 million views within just six hours of being posted on May 20.The clip, recorded during PM Modi’s visit to Rome on the final leg of his five-nation diplomatic tour, shows him presenting Meloni with a packet of India’s popular Melody toffees. The brief yet warm exchange between the two leaders quickly caught global attention, with the moment being widely shared across platforms and picked up by users around the world within minutes of being posted.In the video, the interaction is marked by smiles and a friendly tone, reflecting the cordial rapport between the two leaders.

The simplicity of the gesture, combined with the high-profile nature of the leaders involved, contributed to its rapid spread across social media platforms, making it one of the most talked-about diplomatic clips of the day.Shortly after the interaction, PM Meloni shared the video on her official Instagram account with the caption “Thank you for the gift.” The post further amplified the reach of the moment, triggering a surge of reactions, comments, and memes across platforms like X, Instagram, and Facebook. Users flooded timelines with humorous takes, edits, and references, turning the clip into a viral internet sensation.

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A post shared by Giorgia Meloni (@giorgiameloni)

The overwhelming online response once again brought the “#Melodi” trend into focus, a long-running social media phenomenon that blends the names of Modi and Meloni. Over time, the hashtag has come to symbolize the friendly interactions between the two leaders and has consistently resurfaced during their meetings at major international events.The trend first gained major traction during the COP28 summit in 2023, when Meloni posted a selfie with PM Modi using the hashtag “#Melodi,” sparking widespread online engagement. Since then, every public interaction between the two leaders has continued to attract significant attention, with the latest “Melody toffee” moment becoming one of the most viral instances yet.