Consumer Raises Alarm
A concerning incident has captured public attention following a video shared on Instagram by a user who claims to have discovered a foreign or suspicious
material within a package of Amul High Protein Buttermilk. The user, identified as @kabir0760, expressed significant unease about the discovery, describing it as a "serious concern" that warranted immediate investigation. In the shared clip, the consumer detailed that the product, recently purchased, contained what appeared to be pieces of paper or a soggy foreign substance immersed in the beverage. This situation is particularly alarming given the brand's established reputation for quality and safety in the Indian market. The user explicitly tagged both the brand's official account and the Food Safety and Standards Authority of India (FSSAI), urging them to conduct a thorough inquiry and provide clarification.
Product Details Emerge
Further details about the product in question were provided by the consumer in the viral video, highlighting the specific batch and manufacturing date. The product identified was Amul High Protein Buttermilk, with the reported issue being the presence of an unspecified foreign or suspicious substance. Crucially, the consumer noted the batch number as BAF0411 and the manufacturing date as February 10, 2026. This information is vital for traceability and investigation purposes. The user's call to action was directed towards @amul_india, requesting an urgent investigation and clarification, and also towards @fssai_india, seeking the attention and intervention of the national food safety regulator to address the potential safety hazard.
Brand's Initial Response
In response to the growing online attention and the consumer's direct appeal, the company issued a statement in the comments section of the viral video. The brand conveyed an apology for any inconvenience experienced by the customer, stating, "We apologize for the inconvenience caused. Kindly DM us your order ID so our team can assist you swiftly and efficiently." This immediate acknowledgment signifies the company's proactive approach to customer complaints and their commitment to addressing such issues. At the time of this report, no further public statements or findings from either the company or the food safety authorities have been released, leaving the outcome of the investigation pending.
Online Community Reacts
The viral video and the subsequent complaint sparked a range of reactions from internet users, reflecting varying levels of concern and skepticism. Many users expressed disappointment and questioned the brand's quality control, with one commenter lamenting, "Why is Amul brand going down the drains." A particularly resonant comment came from another user who claimed a similar experience: "The same has happened to me also, I have even raised complaint but no response from @amul_india The smell was tooo worse and it was completely spoilt one with some kind of tissue thing inside the package." This shared experience amplified the concerns raised by the original poster. Some users advised caution, suggesting, "Just stay away from tetra packs." The frequency of such issues was also noted, with one user observing, "I'm seeing these Amul-related videos very often nowadays." Amidst the serious concerns, a touch of humor emerged, with several users playfully referring to the alleged substance as "_protein ki malai_ " (cream made from protein).
