Gig Work Evolution
The evolving landscape of gig work is changing rapidly. Many gig workers are concerned about the future, particularly with the rise of self-driving cars.
Uber recognizes this concern, and is taking steps to support its drivers. To address this, Uber is introducing new opportunities for its drivers to earn money, even when they're not on the road. This demonstrates a shift in the company's strategy, moving beyond traditional ride-hailing and food delivery services to cater to the changing needs of its workforce. This includes offering alternative ways to earn income, like participating in AI training tasks. The company plans to make "Digital Tasks" available to users who already drive for Uber and Uber Eats. These initiatives aim to provide drivers with extra income options and support them in the long run.
Introducing Digital Tasks
Uber is piloting a new program in the US called "Digital Tasks," which is designed to provide its gig workers with a new way to earn money. These "Digital Tasks" involve activities such as taking photos and uploading audio clips. The program is part of Uber's AI Solutions Group, which sells its AI training services to other businesses. These gigs are meant to train AI models. In this pilot program, some US-based gig workers can now participate in AI model training by completing tasks such as taking photos and uploading audio clips. The aim is to give drivers additional ways to earn income, especially during downtime. Uber has previously experimented with providing gig work outside of food delivery and ride-sharing. It had previously offered services that let users complete household tasks, such as assembling furniture. This underscores Uber's commitment to adapting to the changing needs of its gig workforce and looking for diverse options for income generation.
Beyond Driving Services
Uber is expanding its offerings, offering drivers opportunities beyond just driving. This is particularly relevant as the company anticipates the rise of self-driving cars, which could impact drivers' income. The CEO has pointed out the potential problem for society as a result of job losses and has suggested that AI training jobs like Digital Tasks could offset this. By offering "Digital Tasks," Uber is proactively responding to potential future challenges. This initiative provides drivers with opportunities to generate income. The company is committed to giving its drivers multiple avenues to earn money, even when they're not actively on the road. The company's expansion includes giving drivers more time to evaluate trips before accepting them, clearer instructions on multi-stop trips, and an expansion of its option to request women drivers to more cities, including Minneapolis, Philadelphia, Portland, Seattle, and Washington, DC.
