Heritage Meets Modern
Priya Mittal's Yam India revitalizes Indian craftsmanship by infusing traditional textiles with vibrant prints and contemporary silhouettes, crafting a wardrobe
that feels both new-age and deeply rooted. Similarly, Siddhartha Bansal masterfully merges classic Indian artistry with modern forms, creating vivid collections that re-imagine the nation's historical 'Golden Bird' essence for today's fashion-forward individuals. Shiro Mani stands out as a contemporary Indian label that elegantly fuses artisanal techniques with modern designs, placing a significant emphasis on thoughtful details and the creation of refined, luxurious pieces suitable for everyday wear. These designers are dedicated to breathing new life into established craft practices, ensuring they resonate with a contemporary audience through innovative application and a keen understanding of modern sartorial needs, making their creations a compelling choice for those seeking distinction.
Conscious & Chic
Ivory Rose is at the forefront of sustainable fashion, offering versatile, eco-chic garments crafted from Naia™ cellulose acetate yarn. This label appeals to a generation that prioritizes ethical consumption without compromising on style, demonstrating that fashion can indeed look good and do good simultaneously. Āroka, founded by Shweta Agarwal and Karan Ahuja, champions the principles of slow fashion. They meticulously produce ethically crafted pieces in close collaboration with hundreds of Indian artisans, ensuring fair practices and the preservation of traditional skills. Shop Mauve, established in 2022 by Oorja Shah and Vatsala Kalani, focuses on delivering polished, everyday ensembles through adaptable silhouettes and limited production runs. Their approach is quietly sustainable, offering a modern take on conscious fashion for those who appreciate understated elegance and responsible creation. These brands represent a significant shift towards mindful consumption within the fashion industry.
Bold & Individualistic
Shweta Kapur's 431-88 is a label that boldly redefines urban fashion, skillfully combining pleated sarees with corsetry and sharp tailoring to produce striking sport-luxe pieces designed for the modern city dweller who is always on the move. Back Alley Bodega, conceptualized by Ankit Duggal, draws inspiration from skate and punk subcultures, offering thoughtfully produced, small-batch items. Each piece is meticulously crafted to celebrate individuality and is perfectly suited for daily wear, encouraging self-expression through alternative aesthetics. Pocket Stories by Rhea, a Mumbai-based label from Rhea Shah Nagpal, is renowned for its highly personalized Western wear. They distinguish themselves with unique custom details, such as voicenote embroidery, and offer versatile, convertible designs that empower wearers to express their personal style authentically and creatively.
Statement & Celebratory
Bling Empire, under the creative direction of Mahip Marwah, is dedicated to crafting show-stopping party wear. Their collections feature an array of dazzling pieces, from shimmering sequinned mini-dresses to opulent feathered gowns, designed to make a memorable impact at any celebration. This label focuses on opulence and drama, offering outfits that are perfect for making a grand entrance and embracing a festive spirit. The emphasis is on luxurious textures, eye-catching embellishments, and silhouettes that command attention, ensuring that the wearer feels like the star of the occasion. These designs are meant for those who enjoy embracing glamour and expressing their celebratory mood through bold fashion choices, adding a touch of sparkle and flair to their wardrobe for special events and nightlife.
