Skincare's Rise
Forget the old 'manly' approach; skincare is in! Men are embracing routines, fueled by accessibility and a desire for healthy skin. Think serums, moisturizers,
and sun protection, becoming as common as a good aftershave. This reflects a global shift, even in India's diverse beauty landscape.
Hybrid Products, Simplified
Busy schedules call for multi-taskers! Look for products that do it all – moisturize, protect, and maybe even add a touch of colour. Brands are innovating with hybrid formulas, making grooming easier. This trend aligns perfectly with the on-the-go lifestyle many Indian men lead today.
Sustainable Grooming Choices
Eco-consciousness is taking root everywhere, and grooming is no exception. Expect to see more brands offering sustainable packaging and ingredients. This reflects a growing awareness among Indian consumers, who are increasingly prioritizing ethical and environmentally friendly products.
Gen Z's Influence
Gen Z's impact is undeniable. They're shaping beauty standards, embracing inclusivity, and using social media to share their grooming routines. They also influence trends in India, from beard styling to experimenting with diverse looks, and are pushing the industry to be more creative.
