What is a Destination Dupe?
A destination dupe is a lesser-known location that offers a similar atmosphere, culture, or landscape to a world-famous travel destination but without the intense crowds and high costs. The trend is a response to overtourism, which can strain local infrastructure
and diminish the authentic charm of iconic places. By choosing a dupe, travellers can enjoy a more relaxed and often more authentic experience, while also spreading the economic benefits of tourism to new areas. These are not second-rate substitutes; in many cases, they are hidden gems waiting to be discovered, offering a fresh perspective on the experiences travellers already love.
Swap Santorini for Paros
Santorini's cliffside villages and caldera views are legendary, but so are its premium prices and crowds, especially for those iconic sunset photos. Paros, another Cycladic island just a short ferry ride away, offers a compelling alternative. It boasts the charming whitewashed villages and beautiful beaches characteristic of the Greek islands but with a more relaxed atmosphere and significantly lower costs. While Santorini excels at delivering a specific, dramatic view perfect for a honeymoon or a short, focused trip, Paros is often considered better for longer stays, families, and those seeking more authentic local life and swimmable, sandy beaches. It provides a more balanced and traditional Greek island experience without sacrificing beauty or charm.
Trade the Amalfi Coast for Calabria
The Amalfi Coast is a stunning stretch of coastline, but visiting during peak season can mean navigating packed buses and paying exorbitant prices for accommodation. For a similar vibe of dramatic cliffs and colourful seaside towns, consider Italy’s Calabria region, specifically the Costa Viola (“Violet Coast”). This area in the “toe” of Italy’s boot offers breathtaking scenery and pristine coves that rival its more famous northern counterpart. Towns like Scilla provide the same picturesque, colourful houses clinging to cliffs but without the overwhelming tourist numbers. It’s a chance to experience an authentic slice of southern Italian coastal life, complete with incredible food and stunning sunsets, at a fraction of the cost.
Instead of Prague, Visit Kraków
Prague is a fairy-tale city of spires and cobblestone streets, but its popularity has made it one of Central Europe’s busiest and more expensive destinations. Kraków, Poland, presents a fantastic alternative, offering a similarly beautiful and walkable Old Town, rich history, and vibrant nightlife. By many accounts, Kraków is significantly cheaper than Prague, with more affordable food and accommodation. It provides a Central European experience that feels less overrun by tourism, allowing for a more authentic connection to the city. While Prague is a classic for a first-time trip to the region, Kraków is often recommended for budget-conscious travellers or those seeking a deeper, less crowded cultural experience.
Choose Liverpool over London for Music
London is a global hub for music with massive stadiums and world-renowned West End shows. However, for music fans seeking a more intimate, accessible, and historically rich scene, Liverpool is a powerful alternative. As a UNESCO City of Music and the birthplace of The Beatles, Liverpool’s identity is deeply intertwined with its musical heritage. The city thrives on a dense network of grassroots venues, pubs, and clubs where live music happens every night of the week, often at a much lower cost than in London. While London attracts the biggest international tours, Liverpool offers a more personal atmosphere where fans can get closer to the artists and immerse themselves in a legendary music culture.
